JSB Market Research - Consumer Trends Analysis - Chinese Savory Snacks Food Market

Topics: Marketing, Marketing research, China Pages: 3 (722 words) Published: April 28, 2014
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Savory Snacks Food Market Published on: - 28th April 2014
Understanding Consumer Trends and Drivers of Behavior in the Chinese Savory Snacks Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
Age and life stage specific Savory Snack products are a growing phenomenon in the Chinese Savory Snacks market that support health concerns of different age groups. Hectic lives are leading to increased time-scarcity and will continue to influence the Savory Snacks Food consumption in China. Consumption of Savory Snack products among Chinese consumers was driven by the pursuit of fun and enjoyment and experience seeking. Savory Snack products that have assurances of high quality and trustworthiness will continue to have an influence on consumption behavior.

Synopsis
Understanding Consumer Trends and Drivers of Behavior in the Chinese Savory Snacks Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Table of Content:-

Definitions
Category classification and demographic definitions
Summary
methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context
Low-cost options and...
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