When negotiating, creating value for both parties will give each party an understanding how working together will create success for both companies. Negotiation don’t stop once the deal …show more content…
Present more than what you bring to the table. Showing that both parties are equally important will effectively help gain some momentum in the right direction. Dr. Jonathan Louw was very persistent about executing the acquisition with Ciplamed. He knew gaining the contract would strengthen his organization against his competitor Aspen Pharmacare, which whom Ciplamed was already partner with. Even though Ciplamed withdrew from the meeting with Louw, he still was relentless about achieving Ciplamed as a partner. A meeting of the minds must be present in order to continue …show more content…
Meanwhile, Dr. Louw continue to work, without discussing any other key elements with Ciplamed. Louw believe he had the deal. Throughout this time Ciplamed interest no longer existed. Without any more discussions with Ciplamed, Louw continue to move forward setting meeting up with his shareholder to discuss the shares and price offer. With the offer on the table Ciplamed did not respond. Shocked, Louw wanted answers, reaching out to Ciplamed he needed a response. Going back and forth with correspondents both parties were addressing their many issues the other. Basically Ciplamed was not please how things were going and make their choice a longer time ago. Without meeting of the minds any deal can be