Jollibee Corporation
Alentajan, Marian Joy
Balldos, Christelle Ayn
Co, Meljorie T.
Dee, Andrea Hilarry
Rodelas, Dan
JOLLIBEE CORPORATION
a) Identify its Vision and analyze it according to the criteria learned in class.
We excel in providing great tasting food that meets local preferences better than anyone.
We provide superior dining experience, through FSC (Food, Service, Cleanliness) excellence in every encounter.
We are the most cost efficient restaurant company in our business segments, allowing us to price at the most popular levels.
Our people are passionate about their work and thrive in a high performance culture.
We strive to become a model corporate citizen by being relevant to the communities we serve.
Our brands are either #1 or #2 in each of our market segments.
It is the vision of JFC to become one of the three largest and most profitable restaurant companies in the world by 2020.
The Vision of the company is bland and plain. It is too wordy and should have been made brief and straight to the point. The company did not use unique and inspiring words that could catch the attention of the people. It is not distinctive and creative enough. Moreover, the Vision is not forward looking because it does not state strategic actions that the company could do to prepare for the future. For the good points, the Vision of Jollibee is focused since it is specific and clear enough to guide the managers in their decision making. It is also feasible because the goal of the company could be achieved as long as it maintains its efficiency and passion for its customers. Lastly, it is desirable because the strengths and specialties of Jollibee were properly stated for its customers to truly understand.
b) Identify its Mission and also analyze it.
To serve great tasting food, bringing the joy of eating to everyone.
The mission statement of the company may be brief but in essence, it captured very well the purpose of the company’s goal which is to bring happiness to everyone through
Balldos, Christelle Ayn
Co, Meljorie T.
Dee, Andrea Hilarry
Rodelas, Dan
JOLLIBEE CORPORATION
a) Identify its Vision and analyze it according to the criteria learned in class.
We excel in providing great tasting food that meets local preferences better than anyone.
We provide superior dining experience, through FSC (Food, Service, Cleanliness) excellence in every encounter.
We are the most cost efficient restaurant company in our business segments, allowing us to price at the most popular levels.
Our people are passionate about their work and thrive in a high performance culture.
We strive to become a model corporate citizen by being relevant to the communities we serve.
Our brands are either #1 or #2 in each of our market segments.
It is the vision of JFC to become one of the three largest and most profitable restaurant companies in the world by 2020.
The Vision of the company is bland and plain. It is too wordy and should have been made brief and straight to the point. The company did not use unique and inspiring words that could catch the attention of the people. It is not distinctive and creative enough. Moreover, the Vision is not forward looking because it does not state strategic actions that the company could do to prepare for the future. For the good points, the Vision of Jollibee is focused since it is specific and clear enough to guide the managers in their decision making. It is also feasible because the goal of the company could be achieved as long as it maintains its efficiency and passion for its customers. Lastly, it is desirable because the strengths and specialties of Jollibee were properly stated for its customers to truly understand.
b) Identify its Mission and also analyze it.
To serve great tasting food, bringing the joy of eating to everyone.
The mission statement of the company may be brief but in essence, it captured very well the purpose of the company’s goal which is to bring happiness to everyone through