Joint Venture Entry Mode

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Content Page 1. Executive summary.................................................................................3 2. Introduction.............................................................................................4 3. Analysis...................................................................................................5 4.1 Illustration of a joint venture..............................................................5 4.2 Company analysis..............................................................................5 4.3 Context analysis.................................................................................6 4.4 Scale analysis.................................................................................... 4. Conclusion............................................................................................... 5. Reference List..........................................................................................

Executive summary
This report is just about to forecast the suitable entry mode for the CapitaLand Limited which is based in Singapore to explore business in Australia’s market and to prove suitable choice of entry mode with support of company analysis, Context analysis and Scale analysis. All these analysis play an important role for this report. As in company analysis, choosing the appropriate entry mode is supported by researching the company’s data and constitutions of its main products or services. According to the data given, it is compulsory for CapitaLand to make an agreement or incorporate with a host country firm (Australia) which is the country that has a wide range of resources and raw materials. In the context analysis, it is highlighted the cultural differences between foreign and local firm and show how the joint venture entry mode will help to tackle between these differences. Furthermore, a joint venture can be explained as neither a company nor



References: 1. http://www.capitaland.com/home 2. http://madaan.com/jointventures.html 3. http://www.claytonutz.com/docs/DBIA_English.pdf 4. http://www.1000ventures.com/business_guide/jv_main.html 5. http://www.mallesons.com/publications/marketAlerts/2005/Documents/8222123w.htm 6. The Joint Venture, Gilbert Visconti, First Trade edition, May 9, 2003.  7. Joint Venture; Legal and business perspectives, Barry JReiter and Melanie A Shishler, Dec 1999.

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