Johnson Tv Ad Analysis

The Johnson TV ad is easily the most disturbing and emotional ad of the group of four ads. The ad is all visual but catches the viewer completely off guard as it ends with the little girl stopping after her counting. In thinking back to that time period the Cold War is in high swing, the Cuban Missile Crisis is still present in the general public’s mind. Further, you have the Vietnam War ramping up with more and more troops going to Southeast Asia, and unfortunately many are also coming home to be buried. I believe this ad to be very effect for several reasons; first it’s very moving emotional and makes the viewer think of another terrible ending for those that are so innocent in today society like their children. It takes all hope away from them as the ad finishes. It gives the viewer a very strong reason not to vote for the Republican candidate Goldwater who was challenging Johnson for the President’s. Second, in this time I think most people where looking for stability a since of safety in their next President this ad gives the opposite view that we would be safe. Finally, it was extremely relevant to the concerned voter, it was real in their eyes something that could happen because of what had happened with Cuba it
I think this ad is very effective and was given to Obama on a platter by his opponent. First as with all the ad’s this one captures a theme that resonates with the public. Here, Romney has stated that he is going to gut Public Broadcasting after he is elected to be President. Most of the voters more than likely grew up watching PBS and Big Bird these same voters more than likely would also want their children to watch Big Bird on PBS it was a no win for the Romney camp. This ad like the other three ad’s connected with voters emotions and deep feelings or passion of the time that what made this ad and all the other ad’s so powerful and