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Johnson Toy Company

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Johnson Toy Company
Johnson Toy Company
Introduction
Efficiency and success of any organization is measured by the effect of its policies to successfully manage its operation. Lack of policies creates confusions among employees and impacts the effectiveness of the organization. As a result of its failing return policy, Johnson Toy Company is challenged with major revenue losses and is considering measures to correctly deal with the problem.
Purpose of Paper
The purpose of this paper is to propose a new policy that Johnson Toy Company can adapt to handle product returns. The paper will highlight detailed instructions for its distribution and accounting departments to handle returns. Additionally, the paper will recommend a short-term policy proposal to immediately deal with the Jungle Jim dolls crisis and handle the large returns from its venders and retailers.
Overview of Paper
Failing investments can create crisis for companies and huge revenue losses and can wipe out all of their profits. Johnson Toy Company was challenged with such situation when its investment of the Jungle Jim dolls failed because of a sexual incident caused by the television actor who portrayed the Jungle Jim the Jogger dolls. The company realized that its current return policy is ineffective and incapable of handling the large stocks of Jungle Jim dolls returns. The company is taking immediate measures to overcome the problem and effectively deal with its large stocks of returns appearing at its warehouses. A new return policy is recommended by developing a new customer service department to strictly deal with product returns while maintaining customers’ satisfactions.
Main Body
It is clearly that Johnson Toy Company’s return policy was not working and the company has to adapt a policy that is clear, organized and easy to follow by its employees and customers. Return policies are not about making a profit for the company; rather it is an important part of the company’s overall customer service. It



References: Catja, H. E. (2012). The role of the sales employee in securing customer satisfaction. European Journal of Marketing, 46(3/4), 489-508. Retrieved from http://search.proquest.com.ezp-02.lirn.net/docview/939008008?accountid=143980 Fernando, D. &. (1999, November). The relationships between the companies and their suppliers. Journal of Business Ethics, 22(3), 273-280. Retrieved from http://search.proquest.com.ezp-02.lirn.net/docview/198096064?accountid=143980 Luk, I. V. (1999, May). Inventory control in hybrid systems with remanufacturing. Management Science, 45(5), 733-747. Retrieved from http://search.proquest.com.ezp-02.lirn.net/docview/213225474?accountid=143980 Wansink, j. K. (2012, December). How Retailers ' Recommendation and Return Policies Alter Product Evaluations. Journal of Retailing, 88(4), 528-541. Retrieved from http://search.proquest.com.ezp-02.lirn.net/docview/1221040425?accountid=143980

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