Johnson & Johnson

Topics: Johnson & Johnson, Management, Strategic management Pages: 3 (635 words) Published: April 14, 2013
Mission: Caring for the world, one person at a time... inspires and unites the people of Johnson & Johnson. Organization structure:
We have more than 275 operating companies in more than 60 countries employing nearly 128, 000 people. Our worldwide headquarters is in New Brunswick, New Jersey, USA.

Johnson & Johnson has more than 250 companies located in 57 countries around the world. Our Family of Companies is organized into several business segments comprised of franchises and therapeutic categories. Consumer products, Pharmaceuticals, medical devices

Since the 1900s, the company has pursued steady diversification. It added consumer products in the 1920s and created a separate division for surgical products in 1941 which became Ethicon. It expanded into pharmaceuticals with the purchase of McNeil Laboratories, Inc., Cilag, and Janssen Pharmaceutica, and into women's sanitary products and toiletries in the 1970s and 1980s. In recent years, Johnson & Johnson has expanded into such diverse areas as biopharmaceuticals, orthopedic devices, and Internet publishing. Recently, Johnson & Johnson has purchased Pfizer's Consumer Healthcare department. The transition from Pfizer to Johnson and Johnson was completed December 18, 2006. Johnson & Johnson has been consistently named one of the 100 Best Companies for Working Mothers by Working Mother.[13] Along with Gatorade, Johnson & Johnson is one of the founding sponsors of the National Athletic Trainers' Association.

* Achieving Synergy through Diversification:
* Related businesses (horizontal relationships)
* Sharing tangible resources
* Sharing intangible resources
Leveraging core competencies
The definition of synergy:
Synergy is the interaction of multiple elements in a system to produce an effect different from or greater than the sum of their individual effects in context of business management and strategy term came in when a merger or...
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