Preview

Johnson and Johnson: A Global Approach to Healthcare

Best Essays
Open Document
Open Document
3860 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Johnson and Johnson: A Global Approach to Healthcare
Running head: JOHNSON & JOHNSON – FROM BAND-AIDS TO SAVING LIVES

Johnson & Johnson: A Global Approach to Health Care
Your Name Here
Webster University Abstract
Johnson & Johnson is a world leader in health care products and services. In this paper, I thoroughly analyze the foundation of Johnson & Johnson to determine the characteristics that make the corporation successful. My paper explains the organizational structure within the company and identifies a few members on the board of directors. I will show you that a firm allegiance to the Credo throughout global operations helps foster successful corporate social responsibility. The grand strategy that Johnson & Johnson employs is concentrated growth in the health care sector. The paper also features two internal analyses: a resource based analysis and a SWOT analysis. The conclusion of this paper is a discussion on benchmarking and illustrates some of the reasons Johnson & Johnson will be a dominant and powerful company for years to come. Johnson & Johnson: A Global Approach to Health Care Johnson & Johnson is a company entrenched in health care products and services that improve human well being. Since its formation in 1887, Johnson & Johnson expanded into a global corporation that controls over 230 companies worldwide. Look no further than your shower, medicine cabinet, or glove compartment to find a Johnson & Johnson product. This paper will show you that the company is (a) lead by experts, (b) committed to social responsibility, and (c) determined to control the market share of the health care industry. I will show you through careful analysis and examples of excellence that Johnson & Johnson is a solid company, worthy of your investment.
The Credo In lieu of a mission statement, vision statement, or a statement of values, the former Chairman of the Board, General Robert Wood Johnson, created a one page document to outline the operating principles that guide the company. Written and


References: Abelson, R. (2004, February 25). Johnson takes ally to try and keep lead in stents. New York Times, pp. C1-C7. Annual Report. (2005). Johnson & Johnson 2005 Annual Report. Available from http://www.jnj.com/investor/documents/archive/jnj_2005annual.pdf. Anonymous Hensley, S. (2006, May 17). Side effect concerns grow for drugs to treat rheumatoid arthritis. Wall Street Journal, pp. D1-D4. Johnson & Johnson Website. (2007). Available from http://www.jnj.com. Park, K. (2007). Johnson & Johnson. Retrieved February 18, 2007 from http://www.hoovers.com/johnson-&-johnson/--ID__10824--/free-co-factsheet.xhtml. Pearce, J.A., & Robinson, R.B. (2007). Strategic Management: Formulation Implementation, and Control. (10th ed.) New York: McGraw Hill/Irwin. Thomaselli, R. (2005). J&J stance on DTC ads irks rivals. Advertising Age, (76)13, p.2. Retrieved February 10, 2007, from http://web.ebscohost.com.library3.webster.edu/ehost/detail?vid=25&hid=12&sid=e6e1cfa8-14f3-4fcf-b099-dbdacd7e4dfb%40sessionmgr3. Torlee, L. (2005). A swift kick in the credo. Marketing Magazine, (110)11, p. 25. Retrieved January 27, 2007, from http://web.ebscohost.com.library3.webster.edu/ehost/detail?vid=24&hid=103&sid=66ec35b2-45ad-44b7-8ccd-74549139943f%40sessionmgr8.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Kudler Fine Foods Strategic Plan
    • 1144 Words
    • 5 Pages

    Kudler Fine Foods Strategic Plan

    References: Pearce, J. A., & Robinson, R. B. (2009) Strategic management: Formulation, implementation, and control (11th Ed.) New York, NY: McGraw-Hill/Irwin.…

    • 1144 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    BUS 475 Week 5 Individual Assignment Final Strategic Plan and Presentation Final Version
    • 4772 Words
    • 17 Pages

    BUS 475 Week 5 Individual Assignment Final Strategic Plan and Presentation Final Version

    References: Pearce, John A. , & Robinson, Richard B. . (2009). Strategic management. formulation, implementation, and control. United States: McGraw-Hill.…

    • 4772 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Best Essays

    Walgreens Co. Swot Analysis
    • 2437 Words
    • 10 Pages

    Walgreens Co. Swot Analysis

    This paper will provide insight into the strengths, weaknesses, opportunities, and threats of the Walgreens Company, the nation’s leading drugstore chain. The company’s key stakeholders – customers, employees and the community are also identified and an explanation provided as to how the company is satisfying the needs and wants of each stakeholder type. This paper analyzes the strengths of the company as the industry leader with its wide portfolio of products and services, as well as establishing the benchmark for growth through acquisitions. The company’s weaknesses include prescription errors resulting in death and being unable to keep pace with a price competitive structure against large discounters. Walgreens is positioned to capitalize on the growing e-prescription demand and benefit from the recent health care reform policies. The company’s decision to severe its relationship with Express Scripts, Inc. has negatively impacted customer count resulting in a top line revenue decrease. Finally, this paper will conclude with my decision as a mutual fund manager to invest in Walgreens.…

    • 2437 Words
    • 10 Pages
    Best Essays
    Read More
  • Good Essays

    Unit 4 Health And Social Care Case Study
    • 976 Words
    • 4 Pages

    Unit 4 Health And Social Care Case Study

    The healthcare sector is an area that experiences the most intense levels of competition and rivalry. Therefore, in order for companies to seize the opportunity in the marketplace they must serve specific target markets. These target markets can include children clothes, old residents in a community, or healthcare suppliers. Knowing the system and understanding the basic wants and needs for consumers, companies will be rewarded with growth and increased market shares. The main lining…

    • 976 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Strategic Plan, Part Iii
    • 741 Words
    • 3 Pages

    Strategic Plan, Part Iii

    References: Pearce, J.A., & Robinson, R.B. (2009). Strategic management: formulation, implementation, and control (11th ed.). Retrieved from The University of Phoenix eBook Collection database.…

    • 741 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    SEC 10K Report
    • 2444 Words
    • 56 Pages

    SEC 10K Report

    Most of Johnson and Johnson's success can be attributed to its emphasis on decentralized management, which allows for greater focus as the company blankets 250 countries across the world (Johnson and Johnson - Strategic Planning). For the last 120 years, Johnson and Johnson have been on the forefront of innovation for each of its three divisions, but it must continue to develop and grow in order to maintain its position for the future. This report will investigate, assess, and put forth recommendations to ensure continued success for Johnson and Johnson.…

    • 2444 Words
    • 56 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Who Are The Stakeholders And Johnson Credo
    • 753 Words
    • 4 Pages

    Who Are The Stakeholders And Johnson Credo

    Johnson and Johnson was founded by George E. Johnson, Sr. in 1886. Over the years, the name has become a household fixture. The company manufactures and sells products from hair care to surgical technology. Someone you know may even rely on a drug made by Johnson & Johnson to treat a serious illness or condition. In their credo they recognize four stakeholder groups that are crucial to their business: users of their products, employees, communities, including where they work and live and also the world community, and stockholders.…

    • 753 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Johnson and Johnson Analysis
    • 9756 Words
    • 40 Pages

    Johnson and Johnson Analysis

    Johnson and Johnson have revolutionized the way people think about health care, and has easily become the pinnacle of success by doing so. Pioneers of the health care industry and overall human health and well being, Johnson and Johnson is guided by its “Our Credo” and founding principle that “doctors and nurses should use sterile sutures, dressings and bandages to treat peoples wounds” (Johnson and Johnson - Our History).…

    • 9756 Words
    • 40 Pages
    Powerful Essays
    Read More
  • Good Essays

    The Medicines Company
    • 702 Words
    • 5 Pages

    The Medicines Company

    The Medicines Company held a policy of rescuing abandoned drugs. It believed that there was still value in…

    • 702 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Johnson & Johnson Sustainability Initiative
    • 1347 Words
    • 6 Pages

    Johnson & Johnson Sustainability Initiative

    Johnson & Johnson, an American multi-national manufacturer of pharmaceutical, diagnostic, biotechnical, and personal hygiene products, works to put the needs of others first. As a leader in ethical behavior Johnson & Johnson has lead the way for many other companies. Johnson & Johnson understands the importance of caring for the environment and those around them. Before creating their extensive CSR strategy, Johnson & Johnson, followed “Our Credo” a set of values guiding decision making through the company. As a company, Johnson & Johnson, has many projects including a sustainability initiative, a giving initiative, and making their products healthier for the consumers and the environment.…

    • 1347 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Neutrogena's Leadership: Vision, Mission, Value , and Swot Analyses Alignment with Jnj
    • 4795 Words
    • 20 Pages

    Neutrogena's Leadership: Vision, Mission, Value , and Swot Analyses Alignment with Jnj

    Johnson and Johnson (JNJ) organization consist of “275 operating companies in more than 60 countries” (“Our Company,” n.d.), and is currently the “world’s sixth largest consumer health company” (“Our Company,” n.d). Robert Wood Johnson, a founding family member and former chairman “crafted Our Credo himself in 1943” (“Our Credo,” n.d.) and it still remains unchanged. Our Vision: To conduct business with “corporate social responsibility” (“Our Credo Values,” n.d,) and to “do the right thing well” (“Our Responsibility Report,” 2012); to meet the needs of healthcare professionals, consumers, employees, community, environment and stakeholders. Our Mission: “Put needs and well-being of the people we service first” (“Our Responsibility Report”, 2012). “Our Credo” is collectively Our Commitment to the mission, vision, and values of our “Family of Companies” (“Our Caring,” n.d.). Our Credo serves as strategic bylaws for the three business segmentations; Pharmaceuticals, Medical Devices and Diagnostics, and Consumer.…

    • 4795 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Johnson & Johnson
    • 2585 Words
    • 11 Pages

    Johnson & Johnson

    The end of the nineteenth century, the United States during the Civil War, a famous British doctor - Joseph Liszt found the operating room by airborne bacteria, pioneered the doctrine of the "invisible bacteria. At the time, General Robert Wood Johnson served as a field of medical work, the earliest eye to people who agree with Liszt's theories. In 1886, Johnson and his two brothers in New Jersey, USA Bruce Wick, work together to create a new cause - the production of sterile surgical dressings, and formally create a Johnson & Johnson. They hired 14 employees, has always maintained a leading position in the industry. With the expansion and development needs of the business, Johnson & Johnson since the 1920s, one after another in the Americas, Europe, Africa, Asia and Australia and other regions have set up a new international company, producing high-quality health products, to promote the development of global health. After a hundred years never slacken efforts and innovation, Johnson & Johnson has more than 250 branch…

    • 2585 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Johnson And Johnson: Social Responsibility
    • 174 Words
    • 1 Page

    Johnson And Johnson: Social Responsibility

    Johnson and Johnson Does many things that are social responsibility. Johnson and johnson is involved with projects in the USA and worldwide. IN the USA they are donating food to food banks there goals is to provide. IN the worldwide aspect they have many programs including their 5 goal plan that includes women and children health, improving kids sight, Fighting HIV, providing necessary vaccination and helping with citizenship. Johnson and JOhnson Do have a code of ethics there code of ethics goes over points about how to seek help, get advice and how to stay on track. Johnson and Johnson treat their employees well with possibilities that prevent discrimination or harassment. They also have have a healthy and safe working environment. Johnson…

    • 174 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Johnson & Johnson in Brazil
    • 335 Words
    • 2 Pages

    Johnson & Johnson in Brazil

    Justino accepted the position of managing director for Johnson & Johnson in Brazil. In previous years, Johnson & Johnson were top of the market in Brazil for diapers, napkins, bandages, cotton swab, sunscreen, and baby care products. In more recent years, specifically right before Justino accepted the position, Johnson & Johnson’s sales and success in Brazil had dropped. Justino was a Brazilian who understood his native culture. The reason behind this is because of competition in the market. The tough part for Johnson & Johnson was that it wasn’t just from local firms, but also from multinational firms that were dipping into their sales. Johnson & Johnson had a great market and field in Brazil, not only covering consumer sales, but also pharmaceutical, medical and devices, covering over 20 different branded products. These were better known as baby care, health care, and personal care. Justino came out when he started and said that some of their prices were too high, and some of the products are not always right for the market.…

    • 335 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    organization structure of J&J
    • 437 Words
    • 2 Pages

    organization structure of J&J

    PharmaceuticalsThe Janssen Pharmaceutical Companies of Johnson & Johnson are dedicated to addressing and solving the most important unmet medical needs of their time, including oncology (e.g., multiple myeloma and prostate cancer), immunology (e.g., rheumatoid arthritis, irritable bowel disease and psoriasis), neuroscience (e.g., schizophrenia, dementia and pain), infectious disease (e.g., HIV/AIDS, Hepatitis C and tuberculosis), and cardiovascular and metabolic diseases (e.g., diabetes). Driven by their commitment to patients, they develop sustainable, integrated healthcare solutions by working side-by-side with healthcare stakeholders, based on partnerships of trust and transparency.…

    • 437 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics