Johnny Cupcakes

Johnny Cupcakes is a small company with fantastic vision. The decisions that have been made thus far seem to have all been good but the brand could make some changes that could make it even better. One way this can happen is by expanding and getting the brand name out to more of the public, especially the target market (trendy young adults). There needs to be more ways for people to connect with the brand and to make them feel like they are a part of it. Johnny Cupcakes is a unique brand and so are the people who will become cult followers. They are looking for edgy, fresh products that will make them stand out. There needs to be more ways to draw them in and to get inside their heads. This will be the key to more sales and expansion of the brand.

Situational Analysis

Target Market • • • • • • Gender: Men and Women Age: 18-25 Education: High school + HH Income: Less than $30,000 Single with no children Urban trendsetters

The target market for this category are young adults who want to stand out in the crowd. They are the saavy, urban, trendsetters who have their own original style. They enjoy pop culture and have a sense of humor. Often they are very involved in the music scene and enjoy many different genres, especially artists that are up and coming. They are the cult followers. Anything that is different from the norm and looks at pop culture in a different light is often accepted. The cult following is apparent in different movies, books, music, clothing, accessories, cartoons, etc. They