John B. Watson
 John B, Watson was born to Emma and Pickens Watson in Greenville, SC.
 John graduated with his masters degree from Furman University.
[1901-‘03] Married Mary Ikes and had two children. Later he divorced and had two more children with another graduate student. He received his Ph. D and became an associate professor at John Hopkins University.
[1913-‘15] He published one of his famous articles “Psychology as a Behaviorist Views it”, also published “Behavior: An Introduction to Comparative Psychology”. He was elected president of the American Psychological Association
 John published the most famous conditioning experiment: The Little Albert study.
 He became a vice president in the J. Walter Thompson advertising agency
 John published Behaviorism
 His 2nd wife, Rosalie died. John became devastated and began abusing alcohol.
 John retired from his business job.
 Johns son William committed suicide. John took out his frustration by burning his unpublished work
 He received a gold medal award from the American Psychological Association for his contribution to the field of psychology
 On September 25, John B. Watson died in New York City
Little Albert experiment 
John B. Watson (Founder of Behaviorism)
John Broadus Watson