John Talabot Role Model
Hey John, any role model, inspiration, or benchmark for Hivern Discs when it was launched 2008?
John Talabot: When the label started we were still wondering what kind of music we were going to release. We had our own ideas but there wasn't any kind of sound or music associated to them yet. Just some artists around us with good music to release. We wanted to put out anything that we liked, but this is difficult to sell as it is difficult for people to follow you and know what to expect. Usually, it's easier for people to understand a label that releases either techno or house, or the same kind of sound. But we wanted to be wide open as our taste was. Also our visual imaginary was a bit chaotic as we wanted to treat every release as a single release with a proper artwork, artist preferences, etc. We had in our mind labels like Warp. More than purely dancefloor labels, although we wanted to find a good balance as we always loved the 12" kind of design, too. The idea was not getting bored of ourselves. I think that with time people are getting used to our style, musically and visual. Now every release can be a small surprise, and people understand it a bit as we act like curators. They're not sure what to expect, but they kind of trust us. It took some time though. …show more content…
What does a an artist need to have in order to release him?
John Talabot: It depends about the artist. We tried to release the music we like, but we also tried to avoid trends and to look for artists that have a good concept about their music. If the artist has trouble with the concept, we are happy to help him. Also with the track selection, the visual moodboard and what else he wants for his music. We like to work close with them to give them the best option for their music and releases.
Hivern Discs has a new sub label called HVNX. Can you tell us a bit about this new sub
John Talabot: When the label started we were still wondering what kind of music we were going to release. We had our own ideas but there wasn't any kind of sound or music associated to them yet. Just some artists around us with good music to release. We wanted to put out anything that we liked, but this is difficult to sell as it is difficult for people to follow you and know what to expect. Usually, it's easier for people to understand a label that releases either techno or house, or the same kind of sound. But we wanted to be wide open as our taste was. Also our visual imaginary was a bit chaotic as we wanted to treat every release as a single release with a proper artwork, artist preferences, etc. We had in our mind labels like Warp. More than purely dancefloor labels, although we wanted to find a good balance as we always loved the 12" kind of design, too. The idea was not getting bored of ourselves. I think that with time people are getting used to our style, musically and visual. Now every release can be a small surprise, and people understand it a bit as we act like curators. They're not sure what to expect, but they kind of trust us. It took some time though. …show more content…
What does a an artist need to have in order to release him?
John Talabot: It depends about the artist. We tried to release the music we like, but we also tried to avoid trends and to look for artists that have a good concept about their music. If the artist has trouble with the concept, we are happy to help him. Also with the track selection, the visual moodboard and what else he wants for his music. We like to work close with them to give them the best option for their music and releases.
Hivern Discs has a new sub label called HVNX. Can you tell us a bit about this new sub