John Stuart Mill's philosophy followed the doctrines of his father James Mill and his father's mentor and compatriate, Jeremy Bentham. John was raised from birth by his father for the primary purpose of progressing the utilitarian theories which both he and Bentham ascribed. Utilitarianism is an ethical theory holding that the right course of action is the one that maximises the overall "good". Bentham’s work on utilitarianism was foundational for the work which was done by Mills.
The utilitarianism philosophy argued that the right act or policy was that which would cause the greatest good for the greatest number of people also known as the greatest happiness principle, or the principle of utility.
Premise: Equity vs. Equality
Equity is the state, quality, or ideal of being just, impartial, and fair.
Equality is the state, quality or ideal of being equal.
Fair Price and Taxation …show more content…
He saw progressive taxation as a “mild form of robbery” as it penalized those who worked harder in accruing more wealth. As marketers, we view taxation as being an intense, emotional issue, which should be treated delicately, as it affects all segments of the population. Hence, in situations where public interest is threatened, the price must be determined on the basis of equity, not equality. A progressive taxation rate refers to the manner in which taxation progresses with higher incomes. Income earners are indebted to pay a proportionately higher taxation “price” on the amount they earn as incomes increases. A progressive taxation rate therefore reduces the tax burden on poorer members of society, as the burden is shifted to those with a higher ability to pay. Progressive taxation hence has a distribution effect on