John Lewis

Topics: John Lewis Partnership, SWOT analysis, John Lewis Pages: 5 (1684 words) Published: April 2, 2010
A chain of Retail stored, based in Great Britain, first opened its store in 1864 in Oxford Street, London. “Never Unknowingly Unsold” an altogether different concept in the market and offering to the customers holds a promise that the price of the products sold in John Lewis Stores will be the lowest in the neighborhood which even helped John Lewis to establish strongly in the British Market basically more amongst the middle class people. It has also been the motto and the slogan for the company for 76 years, since its establishment. A partner of John Lewis Partnership which even includes other stores like Waitrose, Greenbee. Every Employee who works at John Lewis is a partner in the company and is entitled to receive bonus out of the profits company earns yearly. With Currently 29 stores Countrywide(28 John Lewis Retail stores and 1 John Lewis at home store) 8 more stores are yet to come in next 5 years in the UK, one of them at the Olympic Site in Stratford, London. Several stores are also in the category of listed buildings because of the architectural designing, one of them being the flagship store at Oxford street, London John Lewis Opened its largest store outside London in Wales on 24th September’2009 in Cardiff. With the efforts and the determination of the partners serving the customers with High Quality Goods and the best shopping experience, John Lewis has been able to reach the status of the Largest Retailer in the country. Stores in Reading and Berkshire were also awarded with Royal Warrant by Queen on 1st January’2007 for being a supplier of household and fancy products. John Lewis opened its first store as a small drapery shop at Oxford Street in 1864. John Lewis buys the control of Peter Jones in 1905

It was year 1918 when the first edition of Gazette was published, magazine by John Spedan Lewis. In 1920 John Spedan Lewis, Son of John Lewis incorporates John Lewis Partnership, which today has several companies including John Lewis, Waitrose( a chain of supermarkets offering food products) and Greenbee( offers Direct Services like Insurance etc) In 1933 John Lewis buys Jessops, well established store in Nottingham. First store outside London. In 1940 John Lewis also took over Selfridges Provincial stores. With the era of internet and connecting with world via internet, John Lewis launches its website in year 2001 allowing customers to shop online and getting products delivered at their door. Jessops rebrands itself as John Lewis in year 2002

Store in Caley shut its door for public in July 2006
John Lewis enters home Products too, opens up John Lewis at home shop in Poole, Dorset in year 2009,providng customers with wide range of products like Pillows, Duvets, Quilts. Attains the status of Largest Department Store Retailer in Goals and Objectives

Goals and Objectives are important business terms, the two aspects which help a company to become what it wants to. Usually Goals and objectives are inter changed against each other, but practically they have really wide difference. Goal refers to what you aim to become, whereas objectives are the ways or steps to achieve those goals. John Lewis takes the competition to a new level to be UK’s favorite retailer, from its Never knowingly undersold tagline to providing best customer service to conducting their business relations with integrity helps them to be UK’s favorite retail house . Make sufficient profits from the operations to sustain commercial vitality. John Lewis does business with utmost care and low cost but never leaves quality, it has and will always maintain quality of its products, but the products are available at low and reasonable costs that the profits are high plus within...
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