John Harvey Kellogg
1. Introduction
Will Keith (W.K.) Kellogg, was born April 7, 1860. By 1894 W.K. and his brother, Dr. John Harvey Kellogg, accidentally discover the process of creating flaked cereal while experimenting with shredded wheat cereal. In 1906, W.K. Kellogg entered the cereal business, as American eating habits began shifting from heavy, fat-laden breakfasts to lighter, more grain-based meals. Kellogg Company (Kellogg) was founded in 1906 as the Battle Creek Toasted Corn Flakes Company. Kellogg Company of Great Britain Ltd, a subsidiary of the US Kellogg Company of Michigan, remains the dominant brand in the UK breakfast cereals market, with around 40% sales volume in 2000. The Group 's principal activities are to manufacture and market ready-to-eat cereal and convenience food products.
On this report we will analyse Kellogg’s interior and exterior environment as well as carry out a Swot analysis of the company, to be able to understand the situation of the company in the present.
2. Macro Environment
Pestle:
There are many environmental issues which should be looked at to get the broader picture of Kellogg’s Company. These issues can be grouped into six categories: political, economical, social-demographic, technological, legal and ethical. The acronym for this is a Pestle analysis. All of them looked at in much detail in the next few pages.
Political:
The political environment has a major effect on the way financial services industry carries out their business. Parliament passes out legislation to these organisations who then apply it to business in the financial sector which influence the way they go about their business. The three main forces within the political environment are National and Local government, the EU and different regulatory bodies. These regulatory bodies approach to the supervision of those it regulates will be to apply these principles, other rules, codes and guidance flexibly by tailoring the general requirements to fit the
Will Keith (W.K.) Kellogg, was born April 7, 1860. By 1894 W.K. and his brother, Dr. John Harvey Kellogg, accidentally discover the process of creating flaked cereal while experimenting with shredded wheat cereal. In 1906, W.K. Kellogg entered the cereal business, as American eating habits began shifting from heavy, fat-laden breakfasts to lighter, more grain-based meals. Kellogg Company (Kellogg) was founded in 1906 as the Battle Creek Toasted Corn Flakes Company. Kellogg Company of Great Britain Ltd, a subsidiary of the US Kellogg Company of Michigan, remains the dominant brand in the UK breakfast cereals market, with around 40% sales volume in 2000. The Group 's principal activities are to manufacture and market ready-to-eat cereal and convenience food products.
On this report we will analyse Kellogg’s interior and exterior environment as well as carry out a Swot analysis of the company, to be able to understand the situation of the company in the present.
2. Macro Environment
Pestle:
There are many environmental issues which should be looked at to get the broader picture of Kellogg’s Company. These issues can be grouped into six categories: political, economical, social-demographic, technological, legal and ethical. The acronym for this is a Pestle analysis. All of them looked at in much detail in the next few pages.
Political:
The political environment has a major effect on the way financial services industry carries out their business. Parliament passes out legislation to these organisations who then apply it to business in the financial sector which influence the way they go about their business. The three main forces within the political environment are National and Local government, the EU and different regulatory bodies. These regulatory bodies approach to the supervision of those it regulates will be to apply these principles, other rules, codes and guidance flexibly by tailoring the general requirements to fit the
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