John F. Kennedy's Rhetorical Strategies
In President John F. Kennedy’s speech on April 10, 1962, he tries to antagonize the steel companies by displaying his adamant and disappointed feelings towards the steel price increase and using public responsibility. Kennedy tries to confront the audience and steel executives on the reasons why stable steel prices are necessary in America’s times of economic stress. In order to prove the advantages of stable prices and disadvantages of increased prices, Kennedy utilizes a mixture of logos, ethos, and diction as a means of strategies to persuade the audience. Starting from the third paragraph, Kennedy provides logos to invoke the part of the audience that desires an answer. He states, “If this rise in the cost of steel is imitated by the
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Kennedy uses repetition when he mentions several companies and unions such as The Steelworkers Union, the government, the Federal Trade Commission, and The Department of Justice and adds what the have agreed to do in order to aide America as public duties. It gives a larger impact for the last paragraph in which he manipulates the audience’s emotions by saying, “Some time ago I asked each Americans to consider what he would do for his country and I asked the steel companies. In the last 24 hours we had their answer.” Kennedy places guilt on the steel companies for not doing their public responsibility and placing a blow to America’s pride. What are they doing that benefits their country? A large part of America is the pride we have for our country and how we can make it a better place. By saying this, Kennedy conveys to the audience that the steel companies are not doing their moral duty and they should not be justified for raising prices. Because he exposes the greedy nature of steel companies, Kennedy is able to gain a large amount of followers in his crusade against them. Overall, Kennedy uses many rhetorical strategies to convince the audience that maintaining steel prices will benefit America overall A decrease would only cause harm to the economy, citizens, and America’s pride. He uses logos, ethos, and diction to pit the audience against
Kennedy uses repetition when he mentions several companies and unions such as The Steelworkers Union, the government, the Federal Trade Commission, and The Department of Justice and adds what the have agreed to do in order to aide America as public duties. It gives a larger impact for the last paragraph in which he manipulates the audience’s emotions by saying, “Some time ago I asked each Americans to consider what he would do for his country and I asked the steel companies. In the last 24 hours we had their answer.” Kennedy places guilt on the steel companies for not doing their public responsibility and placing a blow to America’s pride. What are they doing that benefits their country? A large part of America is the pride we have for our country and how we can make it a better place. By saying this, Kennedy conveys to the audience that the steel companies are not doing their moral duty and they should not be justified for raising prices. Because he exposes the greedy nature of steel companies, Kennedy is able to gain a large amount of followers in his crusade against them. Overall, Kennedy uses many rhetorical strategies to convince the audience that maintaining steel prices will benefit America overall A decrease would only cause harm to the economy, citizens, and America’s pride. He uses logos, ethos, and diction to pit the audience against