John Cadbury: The Cadbury Chocolatier
a) Manufacturer information
In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, that he produced himself, in England. He later moved into the making of a variety of cocoa and drinking chocolates and was only sold generally to the wealthy because of the prices. John Cadbury became a partner with his brother Benjamin and the company they formed together was called 'Cadbury Brothers of Birmingham '.
John Cadbury 's sons Richard and George took over the business in 1861.
The "Cadbury 's Cocoa Essence" was so popular in the product line that the company decided cease trading in tea in 1873. Frederic Kinchelman was chosen to share his recipe and production secrets with Cadbury, which led to an variety of chocolate covered products.
Cadbury operates in more than 50 countries worldwide.
b) First product developed
Milk chocolate was first made by Cadbury in 1897 but held no interest to people as it was dry, not sweet enough or milky enough. The first product developed was the dairy milk chocolate bar in 1905, which consisted of a high milk proportion than other chocolate bars and it became the company 's best selling product by 1913. Cherry was Introduced by the Australian confectionery manufacturer "Mac Robertson 's" in 1924, it is Australia 's oldest chocolate bar and is one of the top chocolate bar brands sold in the country.
c) Copy-cat products
i. The name of the product
Aero chocolate bar (mint) 1970 and Bubbly 2011
Another rival product was called Wispa which launched in 1981
ii. Who the manufacturer is
Nestlé
iii. Which product is cheaper
An Aero chocolate bar is $2.02 for 40g, while the Cadbury Bubbly chocolate bar is $0.79 for 40g.
iv. Visual differences in the packaging
i. The name of the product
Milky bar 1930s and Dream 2001
ii. Who the manufacturer is
Nestlé
iii. Which product is cheaper
A Milky bar chocolate is $2.02 for 50g, while the Cadbury Dream is $1.67 for 50g
iv.
In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, that he produced himself, in England. He later moved into the making of a variety of cocoa and drinking chocolates and was only sold generally to the wealthy because of the prices. John Cadbury became a partner with his brother Benjamin and the company they formed together was called 'Cadbury Brothers of Birmingham '.
John Cadbury 's sons Richard and George took over the business in 1861.
The "Cadbury 's Cocoa Essence" was so popular in the product line that the company decided cease trading in tea in 1873. Frederic Kinchelman was chosen to share his recipe and production secrets with Cadbury, which led to an variety of chocolate covered products.
Cadbury operates in more than 50 countries worldwide.
b) First product developed
Milk chocolate was first made by Cadbury in 1897 but held no interest to people as it was dry, not sweet enough or milky enough. The first product developed was the dairy milk chocolate bar in 1905, which consisted of a high milk proportion than other chocolate bars and it became the company 's best selling product by 1913. Cherry was Introduced by the Australian confectionery manufacturer "Mac Robertson 's" in 1924, it is Australia 's oldest chocolate bar and is one of the top chocolate bar brands sold in the country.
c) Copy-cat products
i. The name of the product
Aero chocolate bar (mint) 1970 and Bubbly 2011
Another rival product was called Wispa which launched in 1981
ii. Who the manufacturer is
Nestlé
iii. Which product is cheaper
An Aero chocolate bar is $2.02 for 40g, while the Cadbury Bubbly chocolate bar is $0.79 for 40g.
iv. Visual differences in the packaging
i. The name of the product
Milky bar 1930s and Dream 2001
ii. Who the manufacturer is
Nestlé
iii. Which product is cheaper
A Milky bar chocolate is $2.02 for 50g, while the Cadbury Dream is $1.67 for 50g
iv.
Bibliography: http://en.wikipedia.org/wiki/Cherry_Ripe_(chocolate_bar) http://en.wikipedia.org/wiki/Cadbury http://www.cadbury.com.au/About-Cadbury/The-Story-of-Cadbury.aspx http://www.cadbury.com.au/About-Cadbury/Cadbury-in-Australia.aspx http://www.cadbury.com.au/About-Cadbury/Chocolate-Hall-of-Fame.aspx http://www2.woolworthsonline.com.au/#url=/Shop/SearchProducts%3Fsearch%3Dbubbly http://www2.woolworthsonline.com.au/#url=/Shop/SearchProducts%3Fsearch%3Daero http://en.wikipedia.org/wiki/Aero_(chocolate)