Positioning analysis is a process of analyzing how a company's current brand is perceived by the marketplace. When identifying target market opportunities, a company needs to compare the way its brand is perceived with the needs of the targeted market. Small businesses especially want to target markets that offer a good opportunity for success. Positioning Analysis
A position is the way a company's brand fits into targeted market segments relative to competitors. Companies try to established differentiated brand benefits to stand out from competitors. Ultimately, customers decide how to react to a company's brand and position relative to others. When conducting positional analysis, the key is to determine what position the company intends to have and how its brand is actually perceived by customer markets. Definition
* Job enrichment is defined as a way to motivate employees by giving them more responsibilities and variety in their jobs. The idea was first developed by American psychologist Frederick Herzberg in the 1950s and states that a well enriched job should contain a range of tasks and challenges of varying difficulties, meaningful tasks, and feedback, encouragement, and communication. While money is one way to motivate employees more and more workers want to be appreciated for the work they do. Allowing employees to have more control over their work taps into their natural desire to succeed. Job enrichment is an attempt to motivate employees by giving them the opportunity to use the range of their abilities. It is an idea that was developed by the American psychologist Frederick Herzberg in the 1950s. It can be contrasted to job enlargement which simply increases the number of tasks without changing the challenge. As such job enrichment has been described as 'vertical loading' of a job, while job enlargement is 'horizontal loading'. An enriched job should ideally contain: * A range of tasks and challenges of varying difficulties (Physical or...
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