My personal reason to investigate Jimmy John’s is that I have had the experience of being a delivery driver for the franchise for the last two years. In this time I have learned some information about the business that is not commonly known and what happens outside of the customers’ views.
In 1983, Jimmy John Liautaud perfected his award-winning bread and opened up his first Jimmy John’s restaurant. Jimmy John did not have a lot of money to start out his company and he was even unable to pay for an ice machine in his restaurant. His goal to expand the restaurant was to go around sampling his sandwiches and letting customers know about his cheap prices and that he delivered. This is still something the company is prided on today. “What makes Jimmy John's different from the rest is that it's honest, it's damn good, it's damn fast, at a decent price!” (Jimmy John’s) Although there is not a reliable source I have been told about the story relating Jimmy John’s, Erbert & Gerbert’s, and Milio’s. Milio’s is not as big of a success as the other two but if you were to compare Jimmy John’s and Erbert and Gerbert’s menus, there are a lot of similarities. The reason is that they are all cousins of Jimmy John Liautaud. The rumor is that Jimmy John was trying to help out his cousins by opening up a franchise for them to run of his store and they took the recipes and opened up their own stores. Jimmy John’s menu
Erbert & Gerbert’s menu The main mission of Jimmy John’s is as I said before to be fast and at a good price. The most common slogan for the company is “freaky fast”, this slogan is emphasized in all of the advertising. Jimmy John’s is a sandwich company that has limited options for choice compared to other companies. The reason is that Jimmy John wants his customers to try the sandwiches the way he thinks they provide the best taste. Although in my opinion I believe there should be more options for the customers to be able to choose from.