Jib Fowles 'Fifteen Basic Appeals'
Julian Narvaez
October 27, 2010
Assignment# 3
Doctor Lanka
English 111
Manipulative Advertisements Everyday, we see advertisements all around us. Weather we choose to look at them or not, they are there. Reading from the text, “Advertisings Fifteen Basic Appeals” by Jib Fowles, talks about how advertisements manipulate the public. I have chosen to pick five advertisements of my own and will describe them and see, in my opinion, if these advertisements do manipulate me in any way. But not only will I examine these and give my opinion, I will describe them and tell what need it is targeting to get our attention the most. The first advertisement I have chose came from a fashion magazine. The advertisement is for some jeans that will …show more content…
This advertisement is trying to convince its viewers that if you buy the foods they are selling, you can have a dramatic loss in weight. The ad shows a before and after picture comparing the two and how much skinnier she is now just because of eating these foods. Also, it shows a text of how much weight she has lost, and article of how it changed her life, a quote in big bold letters, samples of the food and at the bottom, and it shows the name of the product that is in big bold letters so it gets every ones attention. The emotional appeal I think this one has is the need for attention because of the face that you want to lose all this weight to look good for other people and is not happy with the way your body is already. In my opinion, this does manipulate the public dramatically because everyone wants that great look you can get by slimming down easy. The third article I have chosen is also from a fitness magazine. Though it is from a fitness magazine, this advertisement talks about an income for life. It shows two old people, a male and female, and a lot of information needed to know what this advertisement offers. I feel this has the emotional appeal of the need to feel safe because it is setting you up for a life goal and feeling secure knowing you prepared for the future. I don’t think this advertisement manipulates the public because I feel everyone needs this for the future once you hit a certain
October 27, 2010
Assignment# 3
Doctor Lanka
English 111
Manipulative Advertisements Everyday, we see advertisements all around us. Weather we choose to look at them or not, they are there. Reading from the text, “Advertisings Fifteen Basic Appeals” by Jib Fowles, talks about how advertisements manipulate the public. I have chosen to pick five advertisements of my own and will describe them and see, in my opinion, if these advertisements do manipulate me in any way. But not only will I examine these and give my opinion, I will describe them and tell what need it is targeting to get our attention the most. The first advertisement I have chose came from a fashion magazine. The advertisement is for some jeans that will …show more content…
This advertisement is trying to convince its viewers that if you buy the foods they are selling, you can have a dramatic loss in weight. The ad shows a before and after picture comparing the two and how much skinnier she is now just because of eating these foods. Also, it shows a text of how much weight she has lost, and article of how it changed her life, a quote in big bold letters, samples of the food and at the bottom, and it shows the name of the product that is in big bold letters so it gets every ones attention. The emotional appeal I think this one has is the need for attention because of the face that you want to lose all this weight to look good for other people and is not happy with the way your body is already. In my opinion, this does manipulate the public dramatically because everyone wants that great look you can get by slimming down easy. The third article I have chosen is also from a fitness magazine. Though it is from a fitness magazine, this advertisement talks about an income for life. It shows two old people, a male and female, and a lot of information needed to know what this advertisement offers. I feel this has the emotional appeal of the need to feel safe because it is setting you up for a life goal and feeling secure knowing you prepared for the future. I don’t think this advertisement manipulates the public because I feel everyone needs this for the future once you hit a certain