Jht2 Task 3: Home Health Industry

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JHT2 TASK 3:
Theo Adams
Western Governors University
MBA Program

(A1)Evaluate the industry environment for your company by doing the following:

Harlow 's help it home is a business that specializes in Home Health Care in the Sacramento, California area. They offer competitive rates and use a highly skilled licensed staff. They specialize in care for disabled children, disabled adults and seniors. This also includes hospice care for those clients and the families to assist with the end-of-life needs.The company and staff follow all state laws and regulations required within the home health industry.

The home health industry is comprised of two types of care companies: Those that offer medical which is considered home health
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Currently Harlow does not track satisfaction and loyalty outside of monitoring and maintaining its client base. In order to accomplish this task with regard to customer loyalty Harlow 's plans on issuing referral credits and loyalty discounts to any new business that has been referred and for those clients that have been with them for extended periods of time. The start date of this program will be October 1, 2015 and the kickoff will include one free week of care for each referral that goes to start. Depending on the type of care the client requires this can be a $500 value. This program can incentivize customers and their families to refer business to Harlow 's. Notices will be sent out to the customers and their families in August 2015 advising of the program. The initial goal will start at 25% of the existing client base would be able to provide a referral that can go to start of care. Harlow 's also intends to start sending short customer satisfaction surveys to the families and fiduciaries as well is the customers to assist in monitoring the overall performance of Harlow staff and the company

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