Jgkjbjlj
Case Analysis Note Submission
• Each group is required to submit a two/three page case analysis note in MS word (not PPT) for specified cases. You should ensure that your analysis addresses the preparation questions. The first page of the case analysis note should include: o Major decision issues in the case o Recommendation/inferences on the major issues. o Summary of Analysis (quantitative and qualitative) supporting the recommendation Remaining one / two pages should be used to present detailed analysis / calculations to support your recommendations. You may use additional excel worksheet if required to include calculations, if required. The submission should include a cover page mentioning name and roll no. and follow the format as follows: 11 font size, Times New Roman, 1 inch margin on all sides. Groups must email their submissions to tamkt5@iimk.ac.in latest by 06 AM on the day of the scheduled session.
• •
Case Analysis Note: Preparation Questions
Session#, Date 3,4 July 04,08 Assignment Questions Gillette Indonesia 1. What factors determine the demand for blades? How can demand be increased? 2. How is Gillette doing in Indonesia? Has Gillette leveraged its first mover advantage? 3. How should Gillette accelerate the development of blade market in Indonesia? 05 July 09 06 July 11 Vanraj Mini Tractors 1. Calculate the breakeven sales for Vanraj Min-Tractors? 2. Evaluate the attractiveness of different market segments for Vanraj? 3. Which market segment would you target? Why? 7&8 July 15,16 Positioning the Tata Nano 1. What sales goal for the Nano you will recommend? 2. How will you position NANO to achieve that goal? 3. Why is the recommended positioning strategy superior to other positioning strategies that might reasonably be considered? Exercise I (Pls. Note the change in the session order)
Session#, Date 9&10 July 18, August 02
Assignment Questions Biocon 1. How has Biocon’s positioning and strategy evolved over the years? What role does
• Each group is required to submit a two/three page case analysis note in MS word (not PPT) for specified cases. You should ensure that your analysis addresses the preparation questions. The first page of the case analysis note should include: o Major decision issues in the case o Recommendation/inferences on the major issues. o Summary of Analysis (quantitative and qualitative) supporting the recommendation Remaining one / two pages should be used to present detailed analysis / calculations to support your recommendations. You may use additional excel worksheet if required to include calculations, if required. The submission should include a cover page mentioning name and roll no. and follow the format as follows: 11 font size, Times New Roman, 1 inch margin on all sides. Groups must email their submissions to tamkt5@iimk.ac.in latest by 06 AM on the day of the scheduled session.
• •
Case Analysis Note: Preparation Questions
Session#, Date 3,4 July 04,08 Assignment Questions Gillette Indonesia 1. What factors determine the demand for blades? How can demand be increased? 2. How is Gillette doing in Indonesia? Has Gillette leveraged its first mover advantage? 3. How should Gillette accelerate the development of blade market in Indonesia? 05 July 09 06 July 11 Vanraj Mini Tractors 1. Calculate the breakeven sales for Vanraj Min-Tractors? 2. Evaluate the attractiveness of different market segments for Vanraj? 3. Which market segment would you target? Why? 7&8 July 15,16 Positioning the Tata Nano 1. What sales goal for the Nano you will recommend? 2. How will you position NANO to achieve that goal? 3. Why is the recommended positioning strategy superior to other positioning strategies that might reasonably be considered? Exercise I (Pls. Note the change in the session order)
Session#, Date 9&10 July 18, August 02
Assignment Questions Biocon 1. How has Biocon’s positioning and strategy evolved over the years? What role does