JFT2 Task 2 Detailed Guidance
The key to doing well on this task is detail. Several sections require that you analyze information. This requires that you read carefully, think deeply and show your insight that you gained from the information provided in the case study.
A1. Utah Symphony Strengths and Weaknesses
When picking out the strengths and weaknesses of symphony there isn¿t a list to which you can refer. Rather, you will want to read the case study carefully and to use your insight to discover indications of strengths and weaknesses in the data provided in the case. Be sure to cite examples and to address all four required areas including: financial strengths/financial weaknesses & leadership strengths/leadership weaknesses of the symphony. The key will be to think deeply about the facts of the case and to provide insightful responses.
When considering financial strengths and weaknesses some items that you might consider include: profitability, stability, capital availability, reliance on revenue streams, fundraising, endowment sizes, expenses structures, policies that effect finances etc. and anything that you believe would affect the finances of the firm in a positive or negative way.
When considering leadership strengths and weaknesses your focus should be on the leaders of the symphony, Keith Lockhart. What his strengths that you can make a case would improve is effectiveness as a leader? What are his weaknesses that would lessen his effectiveness as leader? Another thing to consider would be if there are any vacant key positions that would influence the leadership of the organization.
Be sure to expound upon each strength and weakness. For a hypothetical example; if I were to indicate that the opera had a profit I would further indicate whether this was a strength because it was significant or I could as easily support that it the profit was so small in relation to its expense structure that the level of profitability was actual a financial weakness. Now that I had made a general claim I would bring in the numbers from the case study to support my claim and then move on to the next strength or weakness. The key will be to discuss each strength and weakness enough to establish that it is, in fact, a strength or a weakness.
A1a. Steps for Utah Symphony
Now you¿ve provided some really good insight in your discussion about weaknesses for the symphony and in doing so you have identified a number of weaknesses. The evaluators will be looking to see that you¿ve provide recommendations of key steps that Anne can take for each of the weaknesses that you identified in your discussion. Also, with regard to key steps you will want to identify specific actions that Anne can take. For examples if one of the weaknesses is poor fundraising you might suggest that Anne sets aside a period of time each week during which she can employ her fundraising skills to improve fundraising. The recommendations of steps that she can take can be common-sense, basic steps (nothing fancy) but that would be effective in dealing with the weaknesses.
A2. Utah Opera Strengths and Weaknesses
Review the case study carefully to find examples of the strengths and weaknesses in the financial and leadership aspects of the symphony. Be sure to cite examples and to address all four required areas including: financial strengths/financial weaknesses & leadership strengths/leadership weaknesses. The key will be to think deeply about the facts of the case and to provide insightful responses.
When considering financial strengths and weaknesses some items that you might consider include: profitability, stability, capital, liquidity, revenue streams, fundraising, endowment sizes, expenses structures, policies that effect finances etc.
When considering leadership strengths and weaknesses your focus should be on Anne Ewers. What are her leadership strengths? What are her strengths that you can make a case for would assist her...
Citations: and References in APA Format
Every reference that is listed on the Reference list should have been cited in-text in your response. If you did not cite something in-text it should be taken off of this reference list. However, at minimum you should cite the case study and the course textbook and there should be corresponding in-text citations within your response.
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