Jetblue Mrketing
blue
1-Give examples of needs, wants, and demands JetBlue customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue’s practices?
Needs, wants and demands are three basic things that each company must have in mind in order to produce a valuable “market offering” that will bring the so called “long-lasting and valued relationships” to their table, and JetBlue is not the exception. JetBlue like any other business is competing at the market by offering something to their costumers. But what do they really offer? Simple, JetBlue is an airline, even though their clients claim that “is more than an airline”, at the end of the day, that is just what they are, an airline. And why would people want to use the services of an airline? Basically because they NEED to transport and fly to another destiny. So when you talk about JetBlue needs, I will say that the most logical answer will be to state all the things that are an essential requirement to satisfy this main NEED of “transport”, so getting down to the basic things, JetBlue’s costumers’ needs are basically: the need of having FOOD, the need of having a SEAT and of course the need to FEEL SECURE while TRAVELING. And as we can see they are really covering this costumer needs: “I never fell thirsty. I never feel hungry.” (A customer opinion about is needs satisfaction). On the other hand a costumer may have the need to have food, but they might want an apple instead of an orange, so its really important for JetBlue to know what are some of their clients WANTS in order to satisfy in the best way possible these costumers’ needs by offering the right things. By reading the case I will say that JetBlue’s costumer WANTS may rely in coffee juices and snacks, confortable seats with more space than normal, variety of channels in the TV, nice and confortable terminals with more security lines, free Wi-Fi, etc. and last but not least we have the clients’ demands, these are the
1-Give examples of needs, wants, and demands JetBlue customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue’s practices?
Needs, wants and demands are three basic things that each company must have in mind in order to produce a valuable “market offering” that will bring the so called “long-lasting and valued relationships” to their table, and JetBlue is not the exception. JetBlue like any other business is competing at the market by offering something to their costumers. But what do they really offer? Simple, JetBlue is an airline, even though their clients claim that “is more than an airline”, at the end of the day, that is just what they are, an airline. And why would people want to use the services of an airline? Basically because they NEED to transport and fly to another destiny. So when you talk about JetBlue needs, I will say that the most logical answer will be to state all the things that are an essential requirement to satisfy this main NEED of “transport”, so getting down to the basic things, JetBlue’s costumers’ needs are basically: the need of having FOOD, the need of having a SEAT and of course the need to FEEL SECURE while TRAVELING. And as we can see they are really covering this costumer needs: “I never fell thirsty. I never feel hungry.” (A customer opinion about is needs satisfaction). On the other hand a costumer may have the need to have food, but they might want an apple instead of an orange, so its really important for JetBlue to know what are some of their clients WANTS in order to satisfy in the best way possible these costumers’ needs by offering the right things. By reading the case I will say that JetBlue’s costumer WANTS may rely in coffee juices and snacks, confortable seats with more space than normal, variety of channels in the TV, nice and confortable terminals with more security lines, free Wi-Fi, etc. and last but not least we have the clients’ demands, these are the