Jetblue-Case Study

Powerful Essays
Sample Essay: Jet Blue Airways: Starting From Scratch
Three National Equal Employment Opportunities Laws
Jet Blue Airways was established to adhere to corporate values of safety, caring, integrity, fun, and passion (Gittel & O’Reilly, 2001). These values, in turn, became the basis for the human resources policies and procedures established by the company. As a player in the highly service-oriented airline industry, the company’s commitment to its corporate values has enabled it to adhere to several key tenets of the Equal Employment Opportunity policies under the 1964 Civil Rights Act. In particular, the Equal Employment Opportunity “prohibit the discriminatory practices in hiring, discharging, promotion, layoff, and pay of workers…these policies extend to the training, selection, or recruitment of workers” (United States Commission on Human Rights 1966, p.1). In view of Jet Airways, one key policy that ensured that it complied with, and even surpassed, the equal opportunity tenet was on the aspect of pay. In particular, the company provided customized employment packages intended to “ensure overall equity in treatment” (Gittel & O’Reilly 2001, p.10). The company also waived the probationary period, which meant that employees were certain of job security. Furthermore, the company also gave above industry compensation, medical benefits, and profit-sharing benefits to the “most overlooked group in the industry – the customer service and ramp workers” (Gittel & O’Reilly 2001, p.11). Hence, as a service-oriented company that employs a lot of people, Jet Blue Airways and its recruitment policies are also significantly influenced by the Equal Pay Act, which “protects men and women who perform substantially equal work in the same establishment from sex-based wage discrimination (Equal Employment Opportunity Commission, 2009). Consequently, since the company provides 401K benefits and insurance benefits, the company is adhering to the spirit of the Age

You May Also Find These Documents Helpful

  • Powerful Essays

    Jetblue Case Study

    • 2080 Words
    • 9 Pages

    JetBlue and Song: Competitive Rivalry between Low-Cost Carriers Case Analysis 2 Kathleen Quicho Prof. Rosalinda B. Lacerona Faculty, MGE 11A Time Context 2013 (Present) JetBlue is a United States domestic airline company who operates on a low-cost principle which translates into cheaper airfares to its customers. In February 2007 JetBlue underwent a particular event that could have been its last. Since its beginning in 1998 JetBlue became the 11th largest company in the industry…

    • 2080 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Jetblue Case Study

    • 1732 Words
    • 7 Pages

    INTRODUCTION JetBlue Airways is a low-cost passenger airline that provides customer service primarily on point-to-point routes. JetBlue offers its customers a quality product with young, fuel-efficient aircraft, leather seats, free in-flight-- (24-Channel live television via satellite Direct TV, Thompson et al. p C-53)--entertainment at every seat, pre-assigned seating and reliable performance. JetBlue. . As of Dec 31 2008, serves 52 destinations in 19 states, Puerto Rico, Mexico, and five countries…

    • 1732 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Jetblue Case Study

    • 955 Words
    • 4 Pages

    1. Describe the “JetBlue Experience.” How is it related to the company’s overall business strategy? With the JetBlue Airways experience, passengers enjoyed free amenities such as watching live satellite TV, listening to XM satellite radio, brand name snacks, coffee and drink. Passengers can also experience paperless ticketing, assigned seating with more legroom. These experiences have helped to streamline JetBlue’s business strategy as being the best customer service in the airline industry.…

    • 955 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Jetblue Case Study

    • 3055 Words
    • 13 Pages

    MANAGEMENT AT JETBLUE 1 Human Resources Management Analysis JetBlue Airways Case Study: JetBlue Airways: Starting from Scratch (Gittell & O’Reilly, 2001) Running Head: HUMAN RESOURCES MANAGEMENT AT JETBLUE 2 Abstract This paper identifies the various impacts of Equal Employment Opportunity (EEO) laws on JetBlue Airways and…

    • 3055 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Jetblue Case Study

    • 1890 Words
    • 8 Pages

    JetBlue Study New York based JetBlue Airways Corporation, entered the airline travel business in 1998 with the goal of “making the experience of flying happier and easier for everyone.” They were succeeding and thriving in their goal up until Wednesday, February 14, 2007, when they suffered through a severe winter storm at the JFK International Airport. Their operations were jumbled forcing the airline to cancel more than half of their flights along the east coast, and it forced them to give…

    • 1890 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Jetblue Case Study

    • 1027 Words
    • 5 Pages

    JetBlue was established with a goal to make itself a leading low-fare, low-cost passenger airline by offering customers high-quality customer service and a differentiated products. During a period when all major airlines were posting losses and going out of business, JetBlue emerged successful and posted profits in its first year of operation in 2000. In this case we will analyze the competitive strengths of JetBlue that helped it achieve its goals, and the possible internal and external…

    • 1027 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    February 20, 2013 JetBlue Airways Corporation Case Study Report Situation Analysis History JetBlue Airways Corporation was created my David Neeleman. His vision was to create an inexpensive, easy way to travel by airplane. He was quoted saying he wants to “bring humanity back to air travel.” David Neeleman was already a seasoned entrepreneur. Two years after dropping out of the University of Utah he established his own business by renting out condominiums in Hawaii. Soon after he established…

    • 2964 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    JetBlue case

    • 3782 Words
    • 12 Pages

    SYNOPSIS This case illustrates the success that JetBlue Airline has achieved since founded in 1999, though it had trouble in 2007 during Valentine´s day and a few more, it managed to overcome the issue and become one of the most known companies for excellent customer service. The author mentions that JetBlue truly cares about the customer because JetBlue doesn´t sell just airplane tickets and its customers neither seek for airplanes tickets when buying at JetBlue. They buy the whole experience in…

    • 3782 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    JetBlue: Managing the Future In the airline industry, few players have managed to build a unique brand identity and achieve brand differentiation. JetBlue, however, has done so by taking up the niche position of a low-cost provider that also offers a top-notch experience that legacy airlines don 't deliver. JetBlue will maximize opportunity by maintaining its theory of the business and incorporating innovation as a core value through entrepreneurial management of resources resulting in new strategy…

    • 3738 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    JetBlue Case

    • 269 Words
    • 1 Page

    Case Study: Chapter 1 1.) Give examples of needs, wants, and demands that JetBlue customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue’s practices? There are several needs that customers that use JetBlue will face. They have the need for food, a place to be seated on the airplane, and they need to know that their flight will be safe. That is just a part of the equation of a flight experience. There are also the amenities that the customers will…

    • 269 Words
    • 1 Page
    Satisfactory Essays