Jetblue Case

Topics: XM Satellite Radio, Sirius Satellite Radio, Want Pages: 2 (491 words) Published: August 20, 2013
1) Give examples of needs,wants, and demands that Jet Blue customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue`s practices?

A Need is states of felt deprivation.
A Want is the form human needs take as they are shaped by culture and individual personality. A Demand is human wants that are backed by buying power.

Jet Blue Needs, Wants and Demands:

NEEDS Get to the place you payed for.
WANTS To be comfortable, to have good service .
DEMANDS Food and beverages, to be entertained somehow.

Knowign the exact definition of each concept we can talk about the way Jet Blue has taken to face each one of these. The need stems on having to move from spot to spot to a custumer by airplane. JetBlue has focused on paying attention to customers wants and demands, since those are the areas that are going to make the difference and make JetBlue standout from other airline companies, The implications have been remarkable, JetBlues customers spread positive wordof-mouth and they just want to keep in touch with the brand even though they are not flying, JetBlue has millions of followers on Twitter so it means the are doing good their job and going through the right way. Giving that extra plus on wants and demands we think have been the key to standout and be loved by customers and employees.

2. Describe in detail all the facets of Jet Blue`s product. What is being exchanged in Jet Blue transaction?

The fact of having suffered that awkward and expensive situation on 2007 got them into a huge transaction so they really got forced to change quickly, taking risks and demostrate that after all they were a good option, so for sure they had to think on something in case of having delays, on every seat inserted its own LCD entertainment system, so the customers could watch any of 36 channels or listen to music on Sirius XM Radio free of charge, also got free Wi-Fi in terminals and free sending and receiving of...
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