Jet Blue

Jet Blue has an opportunity to remain cutting edge in the airline industry by continuing to be low-cost and expanding carrier. A great market for Jet Blue to expand to would be towards the Caribbean's. As well as possibly lobbying Washington to lift travel sanctions in Cuba, which at one point was a major vacation getaway for Americans. This opportunity fits into Jet Blues current business model of short distance flights at a lower cost than the competition.

Jet Blue is a shinning star in the gloomy airline industry. Jet Blue has been showing great earnings and growth since its incorporation in 2000. Jet Blue uses innovative strategies to further their success in a market, which has been showing nothing but losses across the board.
Jet Blue has been a leader in low-cost flying but due to the nature of our economy being so capitalistic and competitive others have jumped on the ban wagon of low-cost and sort distance. Even with competition from some of the biggest airliners, Jet Blue is still on top due to cost control. Delta has started a short-distance, low cost domestic airliner called Delta Express Song along with other such as I-Jet, Southwest and many more Jet Blue still operates and shows greater earnings due to there marketing along with technological innovations and cost cutting efforts leaves the competition in the back.

Jet Blue markets itself as a young and free spirited company which consumers have turned there wallets to for making the flying experience cheaper, more efficient, and just as comfortable as the competitors. Their free spirit strategy showed consumers the ease of flying at a fraction of the cost minus ineffective things such as poor tasting meals on flights, plus individual televisions for all gives consumers a feeling different then flying but of easier and more efficient
There should be concerns however, of the competition by Jet Blue and this is their growth must continue to enter into new markets and eventually offer international flights. Jet Blue is still on top through their technological innovations and price control. I strongly recommend Jet Blue to target vacation destinations in the Caribbean's which will in turn increase the amount flights and offer a greater array of options for loyal customers to continue to fly with Jet Blue.

Jet Blue must establish partnerships to help lobby Washington in lifting travel restriction to Cuba which is market that was once flourishing. Jet Blue can offer vacation packages through relationships they should develop with neighboring Caribbean Islands. This may be an option if Jet Blue would choose to pursue it, which can help Jet Blue obtain even greater share of the overall