INDEX Sr. No. | Topic | Page No. | 1. | Bibliography | 3 | 2 | Overview of Aviation Industry | 4-5 | 3. | Introduction to Jet Airways | 6-7 | 4. | Segmenting, Targeting, Positioning | 8-10 | 5. | The Marketing Mix | 11-19 | 6. | Recommendations | 20-21 | 7. | Student List | 22 |
BIBLIOGRAPHY www.google.com Web sites on aviation www.jetairways.com www.jetariwaysindia.com
OVERVIEW 1. Sector structure/ market size
The Indian aviation industry is one of the fastest growing aviation industries in the world. The government’s open sky policy has led to many overseas players entering the market and the industry has been growing both in terms of players and number of aircrafts. Today, private airlines account for around 75 per cent share of the domestic aviation market.
India is the 9th largest aviation market in the world. According to the Ministry of Civil Aviation, around 29.8 million passengers travelled to/from India during 2008, an increase of 30 per cent on previous year. It is predicted that international passengers will grow up to 50 million by 2015. Further, due to enhanced opportunities and international connectivity, 69 foreign airlines from 49 countries are flying into India.
2. Growth rate
24% annual growth
Domestic airlines flew 3.67 million passengers in August 2009—an increase of 25 per cent.
The Centre for Asia Pacific Aviation (CAPA) forecasted that domestic traffic will increase by 25 per cent to 30 per cent till 2010 and international traffic growth by 15 per cent, taking the total market to more than 100 million passengers by 2010.
The government plans to invest US$ 9 billion to modernize existing airports by 2010. The government is also planning to develop around 300 unused airstrips.
India ranks fourth after US, China and Japan in terms of domestic passengers volume. The number of domestic flights grew by 69