Study of strategic management decisions of Indian Aviation Industry

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Table of Contents
Chapter I: Introduction 1.1 Objective …………………………………………………………………………….. 1.2 Scope of the project...…………………………………………………………….......

Chapter II: Theoretical Framework and Review of Literature 2.1 Indian Aviation Industry................................................................................................ 2.2 Key Domestic Players……………………………………………………………......... 2.3 Product Mix………………………………………………………………………........ 2.4 Pricing Mix…………………………………………................................................... 2.5 Place Mix…………………………………………………………………………….. 2.6 Promotion Mix ……………………………………………………………………….

Chapter III: Analysis 3.1 Environmental Scan (PEST Analysis)………………………………………………. 3.2 SWOT Analysis……………………………………………………………………... 3.3 TOWS Analysis……………………………………………………………………...

Chapter IV: Conclusion 4.1 Conclusion……………..……………..……………………………………….. …….

Bibliography……………………..…………………………..……………………………..

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CHAPTER 1 INTRODUCTION

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Objective: To study various airlines in Indian aviation Industry To study and analyze Strategic Management decisions of different airlines in IAI

Scope of the project To understand and study the concepts of strategic management. To study the management decision of Domestic airlines in IAI. The project will involve Strategic management analysis using Pest Analysis, SWOT analysis, Tows Analysis etc.

Data Collection Secondary data collected through various magazines, books,

Newspapers , case studies and internet will be used. Data Analysis The project analysis will involve Pest Analysis, SWOT analysis, Tows analysis etc.

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Chapter 2 Literature Survey

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Theoretical Framework and Review of Literature
INTRODUCTION Indian Aviation Industry
The basic function of an airline is to accommodate for passengers and cargo while taking them to far-off places between two major cities or towns within a country or beyond geographical



Bibliography: Air India, 1932 Mumbai Arvind Jadhav, Chairman & MD Jet Airways, 1993 Jet Lite (Formerly Air Sahara), 1991 Kingfisher Airlines, 2004 Kingfisher Red (Formerly Air Deccan),2003 New Delhi Indigo Airlines, 2005 Spice Jet, 2005 New Delhi Siddhanta Sharma,CEO & COO Go Air Airlines,2005 Paramount Airlines, 2005

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