Unit 4 IP
Sherry M. Watkins
American Intercontinental University Online Abstract
Weight loss is a $40 billion dollar industry in the United States today (www.abc.news.com). In With the growing concerns about obesity in the United States, the desire and need to lose those extra 20 pounds is more desperate than ever. In this task, many diets, pills and even surgeries have been conducted today. Not just for health reasons but for that desire to have the perfect body. This desire is being felt by both male and females. With the many weight control programs on the market today, Jenny Craig, Inc. has grown into one of the largest weight management companies in the world. Jenny Craig, Inc. During the last 20 years there has been a dramatic increase in obesity in the United States (www.cdc.gov/obesity/data). The efforts of millions to lose those dreaded last 10 to 20 pounds has lead the weight loss industry to grow an estimated an $40 to $100 billion in the United States a year from the sale of diet products(www.media.awareness.com). With this desire to obtain a fit body, Jenny Craig Inc. has grown into one of the world’s largest weight management companies in the world. Today you can’t mention weight loss and not think about Jenny Craig.
The company was founded in 1983 in Melbourne, Australia. Over the past 25 years the company has grown worldwide not only in the United States but in Canada, Australia, New Zealand and even Puerto Rico. Jenny has helped people learn how to eat and loss weight in foods that includes many of their favorite things. They pride themselves on teaching people how to eat a nutritious diet that increases their energy and build balance for optimal weight loss and well being. They focus on the three blocks in the foundation; food, mind, and body (www.jennycraig.com).
The target market for Jenny was primarily targeting women. Women are the account for over 75% of the sale of weight loss products in the world.
References: www.abc.news.com www.cdc.gov/obesity/data www.jennycraig.com www.mediaawareness.com www.nutrisystem.com