Professor McCloud
English 1301
June 29, 2014
TV Commercial Analysis
A son and his father are sitting at their table the dad pronounces, “I love Jell-O.” “Why?” the son asked, “Well…” the father began listing off the typical dad’s life to his son. The camera pans to the son as he visualizes himself in his dad’s shoes. The dad tells his son that every morning he wakes up “with a little less hair” the son is then shown in his dad’s clothes staring in the mirror with little hair on top of his head. Then he has to “drive to work in heavy traffic” says the dad as you see the child nervously driving barely able to see over the steering wheel driving in between two semi-trucks. The dad then explains to his son when he got …show more content…
They had shown the father’s everyday life through the eyes of his child associating both roles in the commercial. The advertisement proves to be ethos relating the fathers depicted day to a typical fathers everyday life. The Jell-O in the commercial is used to portray their pudding as a stress reliever and it “makes up for all of that” relative to the father’s bad day. At the end of the commercial the child hands his father the Jell-O after visualizing the day his dad had at work, this held the audience hostage to the adorable child generously giving his hardworking father his one Jell-O pudding snack using the pathos …show more content…
Jell-O makes the audience think of their horrible day at work and how they could relate to the father and son. They do so in the commercial by causing them to feel like they need the pudding to relieve their stress and believe that it actually works. When the father states that “I love Jell-O” and begins telling his son about his day and because of the connection fathers have with his circumstance they would want to feel the same way the father in the commercial did after eating the pudding.
The tone that is portrayed in the commercial is humorous yet bleak. Using the child to replay the dad’s horrible day of work and with the imagery of a child with the leading hairlines, driving through traffic and working is quite comical. The horrible day the father had depicted the depressing side of a typical fathers’ daily life giving an upsetting tone to the