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Jean Kilbourne's Portrayal Of Women In Advertisements

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Jean Kilbourne's Portrayal Of Women In Advertisements
Today women are portrayed in media, especially in advertisements, wrongly. People do not notice that this representation of women has influenced our lives in many ways that we are unware of. For this reason Jean Kilbourne started collecting ads in the late 1960s. Advertisements reveal the message to women that what matters the most is the way they look and ads shows us images of what a perfect female looks like. But, these “perfect women” are created by airbrushing, cosmetics, and computer retouching.
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