JD Sports Fashion plc, which can be simply called as JD Sports, is a sports and fashion retail corporate based in United Kingdom, while it is listed on the London Stock Exchange, and also it is one of the FTSE 250 Index’s constituents. The main business of JD Sports is to sale the fashion apparel sport and footwear, while a lot of limited edition and exclusive designs from Adidas and Nike are soled JD Sports, and a typical JD Sports Store is as the following photo.
Chart 1 Panoramic View of Chausport Store
Sources: The picture is gathered from the home page of Chausport, which can be found from http://www.chausport.com/
In 2008, the consumers had spent an estimated £1.28 billion[①] on sports footwear and £3.25 billion on sports clothing; In the same period, the total revenue of JD Sports is £0.67 billion, hence the JD Sports had taken 14.79% market shares in the sports clothing and sports footwear market, which is relatively high in the retail industry. There are two main rivals in the sports clothing and sports footwear retail industry for JD Sports: JJB and Sports Direct International. In 2008, JJB generated total revenue with £0.65 billion; hence the total market share for JJB is 14.35%, which is a little lower than JD Sports. In the same period, Sports Direct International achieved revenues of £1.37 billion from United Kingdom Markets, while the total market share for Sports Direct International is 30.24%. The relative ratios for these three companies are described in the following chart, while the revenues data for each company are gathered from “Sports Clothing and Footwear Market Report 2009”, which can be downloaded from http://www.researchandmarkets.com/reports/1055027.
Until the close of 2009, there are 1,178 sports fascias stores and 261 fashion fascias stores totally, where there are a total of 67 stores opened and a further 94 stores refurbished over the last three years. The gross
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