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Jcdecaux Growth Strategy

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Jcdecaux Growth Strategy
BUSINESS LIFE CYCLE JC DECAUX Aeolus Group

Agenda • • • • • • • JC Decaux Context Strategic Posi;on Value Proposi;on Growth Op;ons Conclusion Inbenta

JC DECAUX

JCDecaux history

1964 Installed first bus shelter on the de Guillo;ere bridge

The idea: to provide ci;es with high quality street furniture and to maintain it free of charge in return for the exclusive right to sell adver;sing at first-­‐class loca;ons to the clients

A WORLD LEADER IN OUTDOOR ADVERTISING 1,040,600 adverJsing panels in 55 countries SHANGHAI PARIS

HONG KONG

MADRID

LONDON

Lobby
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