Jay-Z Marketing

Topics: Jay-Z, Marketing, Hip hop music Pages: 2 (770 words) Published: August 30, 2011
Jay Z is an individual who came into spotlight as a Hip Hop artist being very gifted with lyrics and composing some of the best beats ever heard. Now days when you hear the name Jay Z more things come to mind than a hip hop artist but also I marketing genius. In this paper I intend on analyzing the four components of the marketing mix and how they influence Jay Z and his brand.

Marketing Mix Analysis Overview
Overall the Jay Z brand has quiet of an impressive overview he has built a very good and successful resume for him-self and others. The Jay Z brand began in 1996 when he released his debut album Reasonable Doubt, from then on Jay Z has put his mark on much more then Hip Hop music. He a very smart entrepreneur and a marketing genius who now has his brand name incorporated with Record Labels he has created, he has a movie label, a clothing line, a premium vodka, a sports bar in New York. He has started charitable organizations, a scholarship fund, a toy dive during Christmas time, and not to mention a very successful music career that has led to many awards. He also is part owner of an NBA franchise and a spokesperson for many other brands.

The Jay z brand consists of so many products, there isn’t just one to explain. Let’s start from the beginning the very first product was his music which has been very successful through the years and still is. He has the most number one singles ever, he has multiple platinum and gold albums. Another product he has is other musicians he has mentored and who have prospered under his guidance of his two record labels. He has a very popular vodka line which is a very successful product, a night club in New York which is very popular with celebrities and athletes. A clothing line he started in 1999 was also a success it grossed $300 million in 2004, and a filming industry that has made 4 films. Now days a very important product is Jay Z himself who endorses more popular brands such as Reebok in which he has...

References: 1. Carter, S (2010). Decoded. USA: Random House. 336
2. Fine, M. (2009). The Music Mogul. Available: http://www.cigaraficionado.com/webfeatures/show/id/Cover-The-Music-Mogul_6238. Last accessed 6th Feb 2011
3. Devereux, T. (2011). Jay Z 's Influence: Rihanna, Kayne West and Kid Cudi. Available: http://www.suite101.com/content/jay-zs-influence-rihanna-kanye-west-and-kid-cudi-a344579. Last accessed 7th Feb
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