Japanese Buying Behaviour

Topics: Nutrition, Food, Japan Pages: 3 (732 words) Published: June 18, 2013
Japanese Buying Behaviour

Consumer buying behaviour can be defined as the way in which consumers or buyers of goods and services tend to react or behave when purchasing products that they like. Buyers tend to exhibit different types of buying behaviour when they are in the process of purchasing goods and services and the behaviours witnessed are influenced by the type of product customer wants to buy. Consumer buying behaviour involves a long process where the buyer has to identify the product, study well its features, the pros and the cons and lastly deciding on whether to purchase it or not.

Based on Japanese buying behaviour is the world‘s second largest economy and the leading food importer. The country relies on imports for 60% of its food intake. The use of household data enables us to analyze the impacts of important demographic variables affecting food consumption patterns in Japan.

Japan is a densely populated and highly urbanized country with one of the most powerful economies in the world. Due to its geographical nature and economic structure Japan cannot supply all its need of raw material for energy, fuel, metal, product, food and others from indigenous resources, but has to import a large share of its requirement. These circumstances make Japan interesting market for food supplier from all over the world.

Japanese consumer has long been both distractive and reassuringly predictable. They are willing to pay high prices for quality products, and their love of brands sparked the emergence of a mass luxury market where owning expensive, exclusive product seemed essential rather than inspirational. The Japanese used to spend little time at home, as a result of factors such as long work hours and small living quarters. Japanese consumers are favouring venues that satisfy needs beyond shopping, such as eating and entertainment.

Japan has always been perceived as one of the world’s healthiest societies based on combination of lifestyle,...
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