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Japan - Company/Culture

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Japan - Company/Culture
Le JAPON

A-Analyse PESTEL
B-Analyse Hofstede et Trompenaars
C- Eléments de recherches

A- Analyse PESTEL Analyse du japon grâce au model PESTEL | Dimension politique | monarchie constitutionnelle avec Parlement à deux chambres ; Gouvernement actuel de centre-gauche après 30 ans de libéralisme conservateur; nécessité d'une réforme fiscale globale : moins avantageuse ; plan de consolidation budgétaire également à prévoir | Dimension économique | Plus forte récession durant la crise (-5,2%) ; croissance molle en 2010 2011 ; très dépendante de la croissance extérieure asiatique ; amélioration progressive de l’emploi ; demande intérieure soutient peu l’économie en 2011 ; déflation depuis les années 90 ; Déficit budgétaire de 10% en 2010 ; Dette Publique brute 200% du PIB ; taux de chômage à 5,1% ; taux d’intérêt directeur à 0% | Dimension socioculturelle | 127 millions d’habitants ; population vieillissante ; très bon niveau d’éducation avec forte sélection ; opposition entre la nouvelle et l’ancienne génération sur l’importance du travail ; consommateur japonais exigeant sur la qualité ; peu de conflits sociaux | Dimension Technologique | 3% des dépenses dans la recherche ; + 10 chercheurs / 1000 Hab ; innovation de pointe :électronique, machines-outils, semi-conducteurs… ; le pays compte plus de la moitié des robots industriels du monde ; | Dimension Ecologique | Fortes mesures pour atteindre les objectifs fixés par Kyoto ; forte sensibilité aux problèmes environnementaux ; ministère de l’environnement depuis 1971 ; un des leaders mondiaux dans les nouvelles technologies vertes : soutien de l’Etat | Dimension Légal | Normes de sécurité parasismiques très strictes |

B- Analyse Hofstede et Trompenaars

I- La distance hiérarchique
Au Japon, la distance hiérarchique est forte, ce qui signifie que le pouvoir est un fait, celui qui le possède n’a pas besoin de se légitimer et il sera respecté par l’ensemble de ses subordonnés.

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