Jang Brand Audit
Jang Newspaper
Brand Audit
Prepared by: Moiz Instructor: Dr. Kamran Siddiqui
INTRODUCTION
OBJECTIVE
The purpose of this brand audit is to analyze the brand Jang Newspaper and determine the true personality of the newspaper. The brand audit covers the key attributes that are associated with Jang, the specific needs that the newspaper caters to and which particular the target market that it serves. Finally the audit has CBBE model that identifies the equity of the brand and certain recommendations for the brand.
APPROACH
The audit is mainly based on Internet research and consumer insights.
BRAND
JANG NEWSPAPER
Jang newspaper is regarded as a premium brand in Pakistan with readership coming from a wide variety of socio-economic and demographic readership. It started as a tabloid newspaper in Dehli in 1939 but since Pakistan’s independence has established itself as the premium Urdu newspaper in the Pakistan. The newspaper has presence in all the major cities of Pakistan including Karachi, Lahore, Islamabad, Quetta and Multan. Besides Jang newspaper has strong readership in UK for over three decades now. World Press Trends has rated Jang among the top 100 newspapers of the world.
INDUSTRY REVIEW
It is estimated that 60% of the nation’s urban population are newspaper readers. The circulation of daily newspapers in Pakistan is around 2 million 1 (Figures of 2008). Some of the leading newspapers are: Urdu Newspapers Daily Nawai-e-Waqt Family Magazine The Daily Express Frontier Post Daily Ummat Karachi Urdu Point The Daily Pakistan The Daily Waqt Lahore Daily Khabrain Nidaimillat English Newspapers Dawn (English) The Express Tribune The Nation (English) Pakistan Times The News (English) Daily Times
The top of line Urdu newspapers from these are The Daily Express and Nawai-e-Waqt based on circulation and quality of reporting.
1
http://www.aftabassociates.com/stories.html#National%20Readership%20Survey
CONSUMER ANALYSIS
NEEDS AND WANTS
Brand Audit
Prepared by: Moiz Instructor: Dr. Kamran Siddiqui
INTRODUCTION
OBJECTIVE
The purpose of this brand audit is to analyze the brand Jang Newspaper and determine the true personality of the newspaper. The brand audit covers the key attributes that are associated with Jang, the specific needs that the newspaper caters to and which particular the target market that it serves. Finally the audit has CBBE model that identifies the equity of the brand and certain recommendations for the brand.
APPROACH
The audit is mainly based on Internet research and consumer insights.
BRAND
JANG NEWSPAPER
Jang newspaper is regarded as a premium brand in Pakistan with readership coming from a wide variety of socio-economic and demographic readership. It started as a tabloid newspaper in Dehli in 1939 but since Pakistan’s independence has established itself as the premium Urdu newspaper in the Pakistan. The newspaper has presence in all the major cities of Pakistan including Karachi, Lahore, Islamabad, Quetta and Multan. Besides Jang newspaper has strong readership in UK for over three decades now. World Press Trends has rated Jang among the top 100 newspapers of the world.
INDUSTRY REVIEW
It is estimated that 60% of the nation’s urban population are newspaper readers. The circulation of daily newspapers in Pakistan is around 2 million 1 (Figures of 2008). Some of the leading newspapers are: Urdu Newspapers Daily Nawai-e-Waqt Family Magazine The Daily Express Frontier Post Daily Ummat Karachi Urdu Point The Daily Pakistan The Daily Waqt Lahore Daily Khabrain Nidaimillat English Newspapers Dawn (English) The Express Tribune The Nation (English) Pakistan Times The News (English) Daily Times
The top of line Urdu newspapers from these are The Daily Express and Nawai-e-Waqt based on circulation and quality of reporting.
1
http://www.aftabassociates.com/stories.html#National%20Readership%20Survey
CONSUMER ANALYSIS
NEEDS AND WANTS