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Jamming Media And Popular Culture

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Jamming Media And Popular Culture
COMS 356
Final Exam Study Guide - Spring 2015
STUDY YOUR NOTES, BOOK CHAPTERS AND POWERPOINTS ON MOODLE.

Chapter 6 - Jamming Media and Popular Culture: Analyzing Messages about Diverse
Cultures
• Define popular culture and understand its effects in the context of globalization.
• What is culture jamming?
• Why are IC scholars interested in popular culture representation?
• Understand dominant, negotiated, and oppositional readings of pop culture texts.
• What is encoding and decoding?
• Understand the difference between cultural homogenization, cultural corruption, and cultural imperialism. Chapter 7 - Privileging Relationships: IC in Interpersonal Contexts
• Understand the different types of intercultural relationships.
• Describe the IC romantic

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