James Avery Essay

James Avery Craftsman, also known as just James Avery, is known for its fine jewelry using precious metals and beautiful stones in its own, unique design. In fact, they refer to themselves as “a family owned company offering finely crafted jewelry designs in sterling silver, 14k and 18k yellow and white gold, and gemstones for women and men.” (JamesAvery.com) They are also best known for their beautiful silver charms and charm bracelets. Coming from humble beginnings, James Avery has slowly become a household name and jewelry powerhouse in the south and southwest. James Avery, Founder and first CEO of James Avery Craftsman did not immediately find himself in the jewelry realm. Born in 1921 and raised in Chicago until 18, Avery headed to the University of Illinois, majoring in Industrial Design, where he first heard of the bombing of Pearl Harbor, later making the decision to serve in the military. Surviving over 44 missions as a pilot in the army over World War II, he returned home to the states and married a woman from Lubbock. He then later moved to Colorado and taught at the University of Colorado, exploring the art of making jewelry. His wife later left him and Avery found himself in depression. He later met his wife, Sally, who led him to the church where he transformed into a man of faith. After moving back to Texas to Sally’s hometown in
While many prospects try to buy out the company almost weekly, James and Chris always refuse. “Several years ago, we heard from an intermediary representing Berkshire Hathaway,” he said, referring to the company headed by “Oracle of Omaha” Warren Buffett. “That was gratifying, but we told them no. We want to stay independent for as long as possible.” (Avery,