Jamba Juice External Analysis
Case Analysis #1: Jamba Juice
Sociocultural Factors Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development of modern society and the continuous improvement of living standards, the degree of attention paid to health has increased. “Franchise businesses continue to pay close attention to their customers' need for convenience, new flavors and, yes, healthier options” (Fenwick, 2011). In order to provide products that can satisfy consumers, Jamba Juice’s marketing team “reviews reports, health trends, product innovations, as well as consumer focus group input on what… [their] own consumers think… [they] should be offering” (Fenwick, 2011). Due to different socialcultures, Jamba Juice also introduces hot beverages and foods to their regular fruit smoothie menu to meet different customers with different desires in different areas.
Technological Factors Jamba Juice is identified by its healthy and nutritive ingredients. The company said “it uses only 100-percent real fruits and fruit juices in its beverages. The menu offers not only smoothies but also fresh-squeezed juices and snacks, such as Jamba Breads and Jamba Pretzels. The smoothies are available in three sizes: 16-, 24- and 32-ounce servings” (Cannon, 2004). Jamba Juice demands large amounts of fresh or fresh-frozen vegetables and fruits. Hence, keeping these raw materials in good, fresh quality becomes one of the most important issues for each Jamba Juice store while making sure shortage of raw materials will not occur. In order to ensure the raw materials’ fresh quality and enough provision, Jamba purchases all raw
Sociocultural Factors Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development of modern society and the continuous improvement of living standards, the degree of attention paid to health has increased. “Franchise businesses continue to pay close attention to their customers' need for convenience, new flavors and, yes, healthier options” (Fenwick, 2011). In order to provide products that can satisfy consumers, Jamba Juice’s marketing team “reviews reports, health trends, product innovations, as well as consumer focus group input on what… [their] own consumers think… [they] should be offering” (Fenwick, 2011). Due to different socialcultures, Jamba Juice also introduces hot beverages and foods to their regular fruit smoothie menu to meet different customers with different desires in different areas.
Technological Factors Jamba Juice is identified by its healthy and nutritive ingredients. The company said “it uses only 100-percent real fruits and fruit juices in its beverages. The menu offers not only smoothies but also fresh-squeezed juices and snacks, such as Jamba Breads and Jamba Pretzels. The smoothies are available in three sizes: 16-, 24- and 32-ounce servings” (Cannon, 2004). Jamba Juice demands large amounts of fresh or fresh-frozen vegetables and fruits. Hence, keeping these raw materials in good, fresh quality becomes one of the most important issues for each Jamba Juice store while making sure shortage of raw materials will not occur. In order to ensure the raw materials’ fresh quality and enough provision, Jamba purchases all raw
Cited: Cannon, Leeann. "Jamba Juices Up NY Expansion With Times Square-Area Unit." Nation 's Restaurant News 38.30 (2004): 188. Business Source Complete. Web. 29 Feb. 2012.. "Consumer Trends, Demographics Bode Well For Long Term." Mmr 29.1 (2012): 69. Business Source Complete. Web. 29 Feb. 2012. Fenwick, Laura. "Franchises Help Ease Customers ' Battle Of The Bulge." Franchising World 43.12 (2011): 89-90. Business Source Complete. Web. 29 Feb. 2012. Jamba Juice, Company. "Jamba® Acquires Talbott Teas™ - Expands Consumer Products Platform." Business Wire (English) 2: Regional Business News. Web. 29 Feb. 2012. Khermouch, Gerry, and Toddi Gutner. "Now That 's A Rich Market." Businessweek 3943 (2005): 89. Business Source Complete. Web. 29 Feb. 2012