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Explain how the above-mentioned information is likely to benefit a marketer?

Weegy: ... new product, and the following advice will help get ... the other 50 percent from all sales.Follow the above-mentioned ... [ Tell that to a marketer who continually... Marketing a ...

1. 2. What is technology transfer? What are the directions of such transfers?

Technology transfer is a fast-growing activity in the U.S. research and development system, and one which has received substantial attention from governments, industry, and universities. The exact nature of this activity is difficult to pin down, partly because the term has many different connotations. Some of the varieties of technology transfer commonly discussed in business periodicals (such as the Wall Street Journal ) include: • International technology transfer: the transfer of technologies developed in one country to firms or other organizations in another country. In the U.S., this issue is often associated with the undesired transfer of weapons technology to "hostile" nations. • North-South technology transfer: activities for the transfer of technologies from industrial nations (the North) to less-developed countries (the South), usually for the purpose of accelerating economic and industrial development in the poor nations of the world. • Private technology transfer: the sale or other transfer of a technology from one company to another. • Public-private technology transfer: the transfer of technology from universities or government laboratories to companies.
While all four types of technology transfer are of concern to businesses, this overview will deal mostly with the first two types. International technology transfer and North-South technology transfer these activities tend to be driven directly by foreign policy and national defense concerns, while the other two types are driven by a balance of corporate and policy interests.
WHAT IS TECHNOLOGY TRANSFER?
Technology is

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    References: 1.0 Wahab, S., Rose, R., & Wati Osman, S. (2012). Defining the Concepts of Technology and Technology Transfer: A Literature Analysis. International Business Research, 5(1), 61-71. doi:10.5539/ibr.v5n1p61. 2.0 Wood, D., & Hoffmann, H. (2011). Towards the next level of production. TVB Europe, 68. 3.0 Kohli, U. (2005). Joint Production and the Structure of Technology: A Generalization. Journal Of Economics, 84(2), 101-133. doi:10.1007/s00712-004-0107-5. 4.0 HD post: Challenges and opportunities. (2006). Multichannel News, 27(49), S20-S24. 5.0 Srinivas, T. (2009). Impact of research investment on Cassava production technologies in India. Australian Journal Of Agricultural & Resource Economics, 53(3), 367-383. doi:10.1111/j.1467-8489.2009.00453.x. 6.0 Aiginger, K. (2006). Competitiveness: From a Dangerous Obsession to a Welfare Creating Ability with Positive Externalities. Journal Of Industry, Competition & Trade, 6(2), 161-177. doi:10.1007/s10842-006-9475-6. 7.0 Kilvits, K. (2009). Opportunities of manufacture under global economic crisis: The case of Estonia. Chinese Business Review, 8(9), 17-29. 8.0 Lin, W. T., & Shao, B. M. (2006). Assessing the input effect on productive efficiency in production systems: the value of information technology capital. International Journal Of Production Research, 44(9), 1799-1819. 9.0 eHow. The advantage and disadvantage of Modern Technology (2012). Retrieved on October 2012 from website: http://www.ehow.com/list_6329800_advantages-…

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