Jacks Crackers

Topics: Marketing, Strategic management, Marketing plan Pages: 12 (2409 words) Published: June 1, 2013

A study on New Business Plan

Group Name
Taste Fusion Co.

Prepare For

Anisa Sultana
Faculty of Business school

Prepared By

AKM Khademul Insun


All the thanks should go first to the almighty that we could make this report successfully. An Honest admiration should go to our honorable faculty Anisa Sultana (Course Instructor) the woman bearing awesome personality & in depth knowledge of different Fields. We found complete support from her by giving us direction, guidance so on.

As an academic requirement of Entrepreneurship Development subject, we have to make this report. We worked on a collective way and at last we finished the report. At fast it was mere an academic requirement to us, but when we started to work through the guideline we acquired so many practical knowledge, courage, interest.

It is a great pleasure for us that we could work properly and gathered different ideas, research methodologies & so on. It was a great opportunity for us to know the real condition of start a new business in Bangladesh. Moreover, we learned how to start a new business. Thanks to the all mighty, that we could finished the report in time.


Topics Page

Brief Introduction of the Topic 4

Summery 5

Business Description5

Marketing Segment 6

Marketing plan9

Research, design, and development segment 12

Manufacturing segment 13

Management Segment 15

Financial Segment 16

Brief Introduction of the Topic

1. Title of the Study: Open a new business

2. Profile Business: we want to establish a snacks industry. Our Company name is Taste Fusion Co. Our product is Jacks Crackers.

3. Rationale of the Study: Jackfruit is our national fruit. In Gazipur district there is lot of jackfruit garden. In there every year grows lot of jackfruit but day by day its demand decreeing. That’s way we want to produce jackfruit Crackers. Because Crackers is very demandable product among the Children and adult people. Jackfruit Crackers is a new product in Bangladesh market we hope we will get first mover advantage.

Objectives of the Study

• Learn about establish new business
• Learn how to collect capital.
• Learn about how to operate a new business.

Methodology of the Study

For this report we use mainly primary data I also use some secondary data.


We taste fusion group want to established new era of snacks by introducing jackfruit chips in Bangladesh. With that we are focusing on the proper use of our national fruit by serving whole nation. Cost of our product will reasonable for every class of people, which will full fill the human nutrition level and provide energy. Our business plan is not for making money; it will model for other industry for planning, manufacturing, operating, marketing, logistic etc. Our imported automatic machineries are little high in price but it ensures our consumer high quality and satisfaction. It will also create huge job for unemployed people. Indeed as a new organization and with new product it will challenge for us to capture and make hard with our past competitors. But we are ready to face all barriers and will be legend in the field of snacks industries in Bangladesh.

Business Description

Mission Statement-Passion to Serve Happiness and Joy through Food and Art and to exceed expectations in quality, delivery, and cost.

Market Summary-Taste Fusion Co. Concentrated on snacks industry. Very large and diverse, the snacks industry is dominated by the unorganized sector according to our research.

Marketing Segment

Target market

A target market is very important for a...
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