Jack In The Box History

When one hears of the phrase jack in the box, an old toy may come to mind that used to be popular. However, if one lives mainly around the west coast of the United States, this may be a prefered fast food chain to stop by weekly. Jack in the Box is a famous fast food chain that was founded in 1951 by Robert O. Peterson(History). The chain serves anything from burgers and chicken, to tacos and salads, as well as breakfast all day(History). The restaurant currently has around 2,200 locations, which are scattered throughout 21 states, and the country Guam(History). Jack In The Box has since continued to grow into more states throughout the United States. The businessman who started it, Robert O. Peterson, opened the first Jack In The
By 1979, Jack In The Box had over 1,000 restaurants, and growing(History). That same year, the Foodmaker Company decided to concentrate all Jack In The Box’s in the west and southwestern markets, causing over 200 restaurants to be closed out of those
The chain is represented by a jack-in-the-box character named Jack who has a ping pong shaped face, as well as a yellow cap and a business suit(Jack In The Box). After The E. Coli disaster involving the restaurant, The company created the character in hopes to regroup the company as a whole(Jack In The Box) The restaurant completed this regrouping campaign with numerous ads.One showed Jack, the clown, blowing up a board room and saying the famous quote “Jack’s back”(Jack In The Box).The commercials, now 21 years old, further helped the company and people’s hatred towards the company’s E.Coli incident(Jack In The Box). Another successful campaign came about in 1997, with a fictional music group named the Spicy Crispy Girls, who came out of Britain(Jack In The Box). This group, once one of the most popular groups in the world, aired commercials promoting the restaurant’s Spicy Crispy Chicken Sandwich(Jack In The Box). The chain also had another band named the Meaty Cheesy Boys, in order to promote the Ultimate Cheeseburger(Jack In The Box). These ads were one of the most important things that made the restaurant recognized again, and helped it become greater than other restaurants such as McDonald’s. As Jack In The Box became popular again, some said that it could become a major competitor, or even more