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Its More Fun in the Philippines

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Its More Fun in the Philippines
Improving Tourism Institutional Governance and Human Resource Capacities

As indicated in the analysis of the existing situation, the responsibilities of the national government agencies—particularly the DOT—and the LGUs needs to be clarified, and the respective roles strengthened to ensure effective coordination and application of resources. In the human resources area, the capacity of the tourism education and training system (although substantial) continues to turn out graduates that do not have the required skills for entry level positions, while employers in some areas adopt employment and service charge distribution practices that discourage the development of a well-motivated and highly productive tourism workforce. Finally, the handling of tourists on arrival and departure at international airports remains problematic, while at the tourist destination center level in the LGUs, the ability of local officials to provide security, safety, order, and protect tourists from exploitation remains weak.

This program is intended complement the access and connectivity infrastructure and destination and product development and marketing strategies by strengthening the “soft” components of the Philippine Tourism Product – tourism institutions/organizations and human resources – that tie together the hard elements of the tourist destination such as infrastructure, facilities, and amenities.

» Building Tourism Institutions

» Sustainable Human Resources Development

» Strengthened Tourism Governance Functions and Services

Objectives

The key objectives of the program are:

» strengthen existing institutional roles and arrangements between National Government and Local Government Units for the planning, development, marketing and regulation of tourism;

» ensure a sustainable supply of highly competent, well-motivated and productive tourism workforce for the national and local tourism sectors; and

» improve governance in the

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