ITM 309 Team project

Topics: Strategic management, Cost-benefit analysis, Business intelligence Pages: 4 (2675 words) Published: October 29, 2014
ITM 309 Team Project Fall 2014 Points 205 DueOn the day of your Recitation 12 November 12, 2014 or November 13, 2014 SubmitTeam Report and Team PowerPoint Presentation (D2L dropbox) at 800 a.m. on the day of your Recitation. (A) Team Project Description Scenario You recently inherited your grandfathers coffee shop, which is conveniently located in downtown East Lansing. The cafe offers many different kinds of coffee and tea, a full service bakery, and sandwiches, soups, and salads. Your grandfather first opened the coffee shop in 1952 and it was a local hotspot for many years. Although your grandfathers coffee shop was a local hotspot for many years, business has been steadily declining over the last five years. Although your grandfather was an expert at running the coffee shop, it is outdated. There are no computers in the store and all ordering takes place manually. Your grandfather had a terrific memory and knew all of his customers by name, but unfortunately, none of this information is located anywhere in the store. The family recipes for the baked goods and soups are also stored in your grandfathers memory. Inventory is tracked in a note pad, along with employee payroll, and marketing coupons. The Cafe does not have a Web site, uses very little marketing except word-of-mouth, and essentially still operates the same as it did in 1952. You will own and operate your grandfathers coffee shop, taking advantage of business practices discussed in our ITM 309 class to increase profits, keep the business running, and bring the cafe into the 21st century. One of your first decisions is to define a new business strategy for your grandfathers coffee shop and introduce IT to enable the strategy and enhance operations. Example IT improvements may include automating inventory updating and payroll, keeping track of customer information, creating a coffee shop website for promotion and offers, recording the recipes in a database, and offering Wi-Fi. Task The goal...
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