ITC Cigarettes

Good Essays
RURAL MARKETING PROJECT ON ITC CIGARETTES

Name

Enrollment No.

Sourav Pramanik
Swarnabha Dey
Vivek Bhagat
Zoom Guha

09BS0002392
09BS0002492
09BS0002750
09BS0003104

SECTION: D

IBS, KOLKATA
Page 1 of 26

RURAL MARKETING PROJECT ON ITC CIGARETTES

Name

Enrollment no.

Sourav Pramanik
Swarnabha dey
Vivek Bhagat
Zoom Guha

09BS0002392
09BS0002492
09BS0002750
09BS0003104

Marketing Management 2

IBS, Kolkata

Date of submission: 17.11.2009
Page 2 of 26

AUTHORIZATION:
The report is submitted as partial fulfillment of the requirement of MBA
Program of IBS.

Page 3 of 26

Acknowledgements
First of all, we are immensely indebted to Mr. Ashim Ghosh, Director, IBS
Kolkata & Mr. Shibashis Chakraborty, Faculty Member of Marketing management, IBS Kolkata for giving us the opportunity to work for such an interesting project.
We like to specially acknowledge with thanks, the support of our faculty Mr.
Shibashis Chakraborty without whom, this project would have been incomplete.
Her intense knowledge in this subject has made this project a huge success.
We would also like to thank Mr. Anirban Sen (Area Manager of Tobacco
Sector, ITC) & Mr. Sakhawat Ali (Distributor of ITC cigarettes) without whom our project would have been a very difficult task.
We would be failing in our duty if we do not thank our respondents who gave their valuable time and answered the survey questions with tremendous patience and understanding. Page 4 of 26

Table of contents:
Topic

Page No.

Executive Summary

01

Introduction

02

Company profile

03

Product-line of ITC ltd.

05

Distribution channel of ITC Ltd.

07

Pricing of ITC cigarettes

08

Price point segmentation

10

Consumption Preferences

11

Sales pattern

14

4 A’s of Marketing

15

Conclusions

20

Attachments

21

References

22

Page 5 of 26

List of illustrations:
Topic

Page No.

Distributors’

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Itc Cigarettes Case

    • 344 Words
    • 2 Pages

    ITC Cigarettes 1Ans: Advertising and marketing tobacco products will attract new customers.By this ban on advertising of cigarettes in Indian market ITC is going to face a tough challenge of marketing their cigarettes.Few reasons why ban acts in negative way for ITC are Advertising contributes to the concepts of independence, fashion, glamour and machismo to be associated with smoking. Tobacco advertising in any form has a powerful effect on vulnerable groups like children, young people…

    • 344 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Itc Cigarettes Strategy

    • 2727 Words
    • 11 Pages

    Cigarettes: A cigarette is a product consumed via smoking and manufactured out of cured and finely cut tobacco leaves and reconstituted tobacco, combined with other additives, then rolled or stuffed into a paper-wrapped cylinder (generally less than 120 mm in length and 10 mm in diameter). Approximately 6 trillion cigarettes are produced globally each year by the tobacco industry, smoked by over 1.1 billion people, which is more than one-sixth of the world’s total population. Top 10 countries…

    • 2727 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Itc E-Choupal Itc

    • 2656 Words
    • 11 Pages

    Central India), a choupal is a village gathering place. The e-choupal initiative—whereby a choupal is equipped with a computer and Internet connectivity—is the brainchild of a large agricultural processing company in India, the Indian Tobacco Company (ITC). The initiative was conceived to tackle the challenges posed by certain features of Indian agriculture, such as fragmented farms, a weak infrastructure, and the involvement of numerous intermediaries. Although the primary objective of the project was…

    • 2656 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Itc and Sustainability

    • 2409 Words
    • 10 Pages

    ITC and Sustainability 11/19/2012 Ramaiah Institute of Management Teena Lawrence PA1236 PGPM+MBA (UOM) Abstract: ITC is a major Indian heterogeneous market or business with a diversification in the fields such as paperboards, packaging, apparel, foods, hotels, Information technology and tobacco products. The triple bottom lines encompassing economic, social and environmental parameters have said to be achieved by the company. The sustainable initiatives taken by the company have been indeed…

    • 2409 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Finance of Itc

    • 414 Words
    • 2 Pages

    Cigarette volumes decline ~1.5%; EBIT up 18.0% Cigarette business reported 7.1% increase in net sales and 18.0% increase in EBIT as margins expanded 590bps. Volumes declined 1.5% as realizations increased 15%. 64mm cigarettes continued to report strong traction as ITC launched three new offers - 'Flake Galaxy', 'Flake Liberty' & 'Silk Cut Virginia' in this segment in various markets. ITC has increased prices by another 2% in July mainly due to price increase in Gold Flake Filter which…

    • 414 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Itc Project

    • 12646 Words
    • 51 Pages

    ` PROJECT REPORT ON “ITC Ltd.Company” Submitted to: Mr.Ameet Sao Assistant Professor,Fundamentals of Management,CBS In partial fulfilment of the requirements for the award of the degree of BACHELOR OF BUSINESS STUDIES (1st Semester) Submitted by: KhumanthemRakeshSingh(BBS-1B),Roll no. 50279/2011 Deepak Kanojia(BBS-1B), Roll no.50252/2011 KartikPanwar(BBS-1B),Roll no.50278 /2011 CERTIFICATE This is to certify thatKhumanthem Rakesh Singh, a student of ShaheedSukhdev College…

    • 12646 Words
    • 51 Pages
    Satisfactory Essays
  • Good Essays

    Internship at Itc

    • 1997 Words
    • 8 Pages

    INTERNSHIP REPORT ON ITC- WILLS LIFESTYLE ROMITA ROY KNITWEAR DESIGN DEPARTMENT BATCH 2009-13 DEPARTMENT OF KNITWEAR DESIGN NIFT, BANGALORE Declaration This report documents the work done during my summer internship at ITC Wills Lifestyle. I am happy to declare that I have successfully completed my internship from the duration of 24.05.12 to 20.07.12, under the supervision of my industry mentor Mr. Manik Malhotra, Head Designer, Wills Lifestyle, ITC LRBD. This report shall…

    • 1997 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Report on Itc

    • 13043 Words
    • 53 Pages

    A Project Report On ITC – Aashirvaad Atta 1 Contents Topics Executive Summary Introduction ♦ Preamble ♦ History and Evolution ♦ Corporate Strategies ♦ Board of Governors ♦ Operating Units in India Market Analysis ♦ SWOT Analysis ♦ Understanding the four P’s of ITC Food Division ♦ Financial Analysis of ITC ♦ Competitors Analysis ♦ Financial Analysis of Competitors ♦ Price, Place, Product, Promotion Strategies in Orissa ♦ Decision Making Process ♦ Inferences from the Survey Future Strategies…

    • 13043 Words
    • 53 Pages
    Powerful Essays
  • Good Essays

    itc project

    • 5450 Words
    • 22 Pages

    A PROJECT REPORT ON Understanding the strategy & requirements for ITC Stationery Supplies, for penetrating ITC offers into Institutions SUBMITTED BY Shubhankar Sengupta Organization Guide Institution Guide Mr. Sanjay Banerjee Prof. Charanpreet Singh Area Manager Associate Dean ITC Limited, Kolkata Praxis Business School, Kolkata…

    • 5450 Words
    • 22 Pages
    Good Essays
  • Powerful Essays

    Itc Ciggaretes

    • 1397 Words
    • 6 Pages

    GOLDFLAKE: GoldFlake was launched by ITC in India in the seventies and as the years progressed it gained popularity and is now the largest selling brand in the world. It was launched as a premium cigarette for the adult men of the elite class as the brand was compared with Gold for the quality and purity of experience. Today, the cigarette has a place in premium as well as economy category and its target market has shifted from just adults to both adults and youth of all. The GoldFlake sold in…

    • 1397 Words
    • 6 Pages
    Powerful Essays