Itc Bingo

Good Essays
ITC, the paper to hotels conglomerate, which saw its non-FMCG cigarette business revenues rise by 24 per cent in the quarter ended December 2010, has managed to turn around its foods business. The Bingo! range of potato chips saw sales growing by 48 per cent during the December 2010 quarter.

In August 2001, ITC made a modest entry into the food business with its Kitchens of India ready-to-eat preparations.The launch of Bingo in March 2007 market ITC entered into fast growing branded snack foods segment. After it entered the category with its wafer snack brand, Bingo, ITC's foray into the Rs 1,800-crore branded snack market has fetched the company a 16 per cent market share across the country and raced to No 2 spot in snack food segment across the Country (Source: AC Nielsen). The company was also quick to realise that the foods business in India requires sound knowledge of local tastes and preference. ITC wanted to provide Indian Consumer some novelty and excitement excited snacks. Hence they differentiated itself in market through its Hindustani Taste. Master Chef of ITC hotels came up to 16 flavours with twist like Spicy Masala Remix, Chatkila Nimbu Achar, Tandoori Paneer Tikka flavoured potato chips. This was totally adverse from Lays which was coming up with flavour like Spanish Tomato, American Style Cream and Onion. The new variant from Lays which are Indian flavors like Lay's Chaat Street, Mint Mischief and Wafer Style is a result of the tough competition from Bingo. ITC also came up with idea of using very famous Gujrati Khakra and created hugely successful Mad Angles.

ITC’s competitive advantage from day one has been procurement of commodities. The agri-business division of ITC connects with 5 million farmers in 170 districts of 16 states. The company leverages this to good advantage for all the commodities it requires for the food business: Wheat, sugar, edible oil, potatoes etc. Such commodities

You May Also Find These Documents Helpful

  • Powerful Essays

    Itc Bingo

    • 4220 Words
    • 17 Pages

    Case Challenge Bingo! Mad Angles July 2012 Instructions: Registered Teams will submit a case analysis document comprising no more than 5 pages of single spaced, 12-point font (including illustrations and excluding TOC, Cover page). Along with the word document each team must submit a 10-slide presentation of the case analysis/solution suggested. There is no pre-determined structure to analyse the case. Participants are free to use any format which best illustrates and provides convincing arguments…

    • 4220 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Itc Bingo

    • 5076 Words
    • 21 Pages

    Study The Segmentation, Targeting And Positioning Of ITC Bingo! Marketing Planning Final Report Acknowledgement We would like to express our deepest gratitude to Dr. Avinash Kapoor for guiding us on the Marketing Planning course and for his invaluable guidance, support, and encouragement throughout our project work which has aided us in the successful completion of our work. We extend our thanks to our friends who directly or indirectly helped us during our project work. We would like to…

    • 5076 Words
    • 21 Pages
    Good Essays
  • Powerful Essays

    Itc Bingo

    • 4001 Words
    • 17 Pages

    ITC has big investment plans for the snacks project. Naware specifies, "In two years, we will invest Rs 150 crore; Rs. 60-70 crore has already been invested in the initial rollout."target is also aggressive 25% of snacks market. Marketing Planning Term Project ITC Bingo Group 4 Abhishek Gupta 07P002 Aldrin Aloysius 07P006 Arpit Vishwakarma 07P013 Rohit Awasthi 07P033 Shikha Rana 07P040 Vardan Mathur 07P044 Acknowledgement We would like to take this opportunity to express…

    • 4001 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    Itc Bingo

    • 345 Words
    • 2 Pages

    INDUSTRY ANALYSIS:- About ITC Market Capitalization :- US $ 18 billion Turnover :- US $ 4.75 billion Diversified presence in • Cigarettes, • Hotels, • Paperboards & Specialty Papers, • Packaging, • Agri-Business, • Packaged Foods & Confectionery, • Information Technology, • Branded Apparel, • Personal Care, Greeting Cards, Safety Matches and other FMCG products Corporate Strategies:- • Developing a portfolio of world class • Continuous…

    • 345 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Bingo

    • 1848 Words
    • 8 Pages

    requires that employees must ensure the safety of the animals that are in the grooming facility. Another regulation that employees are affected by is the healthcare act making it difficult for them to afford health insurance. Competitive Forces Bingo is in an exclusive position in Middlebury. The pet salon will have no direct competition within the town of Middlebury and operates in an oligopoly. The most prevailing competitor is, A cut above Groom & Board located in Bristol Indiana about 7 miles…

    • 1848 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    bingo marketing

    • 265 Words
    • 2 Pages

    ASSIGNMENT ON SNACKS PRODUCT: BINGO! I choose BINGO! because its marketing stratergy is very unique and also it comes in different attributes and flavors. Company provides different types of snacks to the market in a good price and all flavours are tasty. HISTORY Bingo was lunched in14th March 2007 with a wide range of exciting packaged salted snacks.The range includes multiple flavor variants of Potato chips & Finger snacks. COMPETITORS 1. Kurkure 2. Lays 3. Uncle Chips 4. Haldiram…

    • 265 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Itc E-Choupal Itc

    • 2656 Words
    • 11 Pages

    Central India), a choupal is a village gathering place. The e-choupal initiative—whereby a choupal is equipped with a computer and Internet connectivity—is the brainchild of a large agricultural processing company in India, the Indian Tobacco Company (ITC). The initiative was conceived to tackle the challenges posed by certain features of Indian agriculture, such as fragmented farms, a weak infrastructure, and the involvement of numerous intermediaries. Although the primary objective of the project was…

    • 2656 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Finance of Itc

    • 414 Words
    • 2 Pages

    increase in net sales and 18.0% increase in EBIT as margins expanded 590bps. Volumes declined 1.5% as realizations increased 15%. 64mm cigarettes continued to report strong traction as ITC launched three new offers - 'Flake Galaxy', 'Flake Liberty' & 'Silk Cut Virginia' in this segment in various markets. ITC has increased prices by another 2% in July mainly due to price increase in Gold Flake Filter which should support profitability and enable 18% cigarette growth in FY14 even as full impact…

    • 414 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Bingo: Marketing Mix

    • 463 Words
    • 2 Pages

    Marketing Mix Product Strategy • Bingo positioned itself as chips with an Indian twist. The 16 flavours introduced at launch were carefully developed through R&D • The initial offerings were a mix of potato chips and finger snacks • The potato chips segment includes variants like masala, salted, tomato inspired by snacking habits of Indian consumers • The offerings under finger snacks include Pakoda (Live Wires) and Khakra (Mad Angles) • These offerings were further differentiated by providing…

    • 463 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Itc and Sustainability

    • 2409 Words
    • 10 Pages

    ITC and Sustainability 11/19/2012 Ramaiah Institute of Management Teena Lawrence PA1236 PGPM+MBA (UOM) Abstract: ITC is a major Indian heterogeneous market or business with a diversification in the fields such as paperboards, packaging, apparel, foods, hotels, Information technology and tobacco products. The triple bottom lines encompassing economic, social and environmental parameters have said to be achieved by the company. The sustainable initiatives taken by the company have been indeed…

    • 2409 Words
    • 10 Pages
    Good Essays