Preview

Itc's Ge Matrix

Good Essays
Open Document
Open Document
1465 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Itc's Ge Matrix
INTRODUCTION
ITC Limited , is an Indian conglomerate with a turnover of US $ 6 billion and a market capitalization of over US $ 22 Billion. The company is currently headed by YOGESH CHANDER DEVESHWAR. It employs over 26,000 people at more than 60 locations across India and is listed on FORBES 2000. ITC Limited completes 100 years on 24th August, 2010.
ITC BUSINESS PORTFOLIO • Fmcg Paper & Packaging • Hotels • Agri Business • Information Technology • Cigarettes • Personal Care • Foods • Lifestyle Retailing • Education & Stationery • Matches • Incense Sticks ,
Cigarettes
• W. D. & H. O. Wills • Gold Flake • Navy Cut • Insignia • India Kings • Classic (Verve, Regular, Mild & Ultra Mild) • Silk Cut • Scissors • Capstan • Berkeley • Bristol • Lucky Strike • Flake .
Strategies
• Market leadership • Powerful brands across segments • Extensive FMCG distribution network • Direct serving to 2 million retail outlets
Hotels…
• ITC Welcomgroup Hotels, Palaces and Resorts is India's second largest hotel chain with over 100 hotels. • They have 4 brands in hotels competitors • TAJ GROUP OF HOTELS • OBEROI GROUP OF HOTELS

Strategies • Their strategy has been clearly to focus on a few niche areas and provide unique and differentiated value propositions to their guests. • Their brands ITC Hotel, Welcome Hotel, Fortune and Welcome Heritage, which spans luxury to mid-market segments, have been on a growth trajectory in recent months. They have leveraged the unique advantages that India offers in terms of diversity and heritage. • The physical architecture of their properties are unique and offer a local flavour to discerning guests.
In FMCG
Foods business • Kitchens of India • Aashirvaad • Minto • Sunfeast • Candyman • Bingo brands in ready to eat. • Staples


Bibliography: • http://www.google.co.in/imgres?imgurl=http://c.asstatic.com/images/889705_634356961319413696118_88.jpg&imgrefurl=http://www.authorstream.com/Presentation.com • C:UsershpDesktopSWOT analysis - introduction.mht • C:UsershpDesktopG_ E_ multi factoral analysis - Wikipedia, the free encyclopedia.mht •
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    March 2003 and Market Niche
    • 1457 Words
    • 6 Pages

    March 2003 and Market Niche

    The strategy that the company adopted may be the market niche. Market niche is a strategy adopted when there is a small market segment for which the products are specially designed. (Appendix A) As the case demonstrates, the brand was once the leader of the low-proof alcohol market in the UK, so the brand should be specifically designed for the people who prefer the taste of the low-proof alcohol. It is one sign of the market niche. (Appendix B)…

    • 1457 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Target Summary Analysis
    • 4080 Words
    • 17 Pages

    Target Summary Analysis

    success can be attributed to two key factors: the right kind of differentiation and distinctive marketing…

    • 4080 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Develop and Implement Business Plan
    • 5883 Words
    • 24 Pages

    Develop and Implement Business Plan

    We will combine menu variety, atmosphere, ambience and a friendly staff to create a sense of 'place' in order to reach our goal of overall value in the dining experience. We want fair profits for the owners, and a rewarding place to work for the employees.…

    • 5883 Words
    • 24 Pages
    Powerful Essays
    Read More
  • Good Essays

    Rosewood Case Solution
    • 1612 Words
    • 7 Pages

    Rosewood Case Solution

    Which marketing strategy will enable us to grow and turn competition threat to an opportunity with increased revenue, retention rate and customer equity without undercutting the distinctiveness of each individually branded hotel?…

    • 1612 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Developing Unique Product Differences with the Intent to Influence Demand
    • 1089 Words
    • 5 Pages

    Developing Unique Product Differences with the Intent to Influence Demand

    The objective of differentiation is to develop a position that potential customers see as unique.…

    • 1089 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Great Repeatable Business Model (Zook C & Allen J, 2011) - A quick summary
    • 391 Words
    • 2 Pages

    Great Repeatable Business Model (Zook C & Allen J, 2011) - A quick summary

    Differentiation is the essence of any good strategy — Being different in a manner that allows you to serve customers better than competitors…

    • 391 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    CASE Study: Four Seasons Goes to Paris
    • 890 Words
    • 3 Pages

    CASE Study: Four Seasons Goes to Paris

    One of the worlds leading operator of luxury hotels in business for the last thirty years Four Seasons is successful due to exceptional personal customer service, adhering to standards, at the same time adopting to local customs and blending with the environment.…

    • 890 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Assign 11
    • 524 Words
    • 2 Pages

    Assign 11

    Focused Differentiation Strategy: From the case, we can find that Susan attempt to distinguish them in the marketplace through offer personalized service to their customers. For example, she plans to hire physiotherapists and kinesiologies to provide high-quality advices for their customers to meet their conditioning or specific training needs. According to the Porter’s Competitive Strategies, this is an example of focused differentiation strategy. In a differentiation strategy, a company can reduce rivalry with competitors because customers are loyal to the company’s brand, however, it also require a number of costly activities. Also, the company needs strong marketing abilities and creative employees who are given the time and resources to seek innovations.…

    • 524 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    The International Hotel
    • 1249 Words
    • 5 Pages

    The International Hotel

    The International Hotel Group started business with two small boutique style hotels in Melbourne, Australia. Over a period of 15 years it has grown to now comprise a chain of 20 hotels across 5 different countries in the Australasian region. This growth was a result of an acquisition of a small hotel chain and establishment of some new properties, mainly in Australia. The group employs cultural specialists and prides itself on its multicultural expertise that assists with its success in welcoming guests from all regions of the World.…

    • 1249 Words
    • 5 Pages
    Good Essays
    Read More
  • Best Essays

    Comprehensive Strategic Plan of Ihg
    • 3787 Words
    • 16 Pages

    Comprehensive Strategic Plan of Ihg

    InterContinental Hotel Group (IHG) is an international hotels group was found in 1967 and headquarter is located in Denham, United Kingdom. It operates in three business models, as franchising, managing and owning hotels and resorts. The company operates its hotels under nine brands, Hotel Indigo, Crowne Plaza, InterContinental, Holiday Inn, Holiday Inn Express, Staybridge Suites, Candlewood Suites, Even and Hualuxe hotels and resorts brands, in over 100 countries around the world. IHG has approximately 661,159 hotels rooms and has approximately 1,100 hotels in its development pipeline. It has more than 4,506 hotels and is the world's largest hotel group by number of rooms. (IHG Annual report 2012).…

    • 3787 Words
    • 16 Pages
    Best Essays
    Read More
  • Powerful Essays

    ITC ltd
    • 4621 Words
    • 19 Pages

    ITC ltd

    ITC Limited or ITC is an Indian conglomerate. Its diversified business includes five segments: Fast Moving Consumer Goods, Hotels, Paperboards, Paper & Packaging and Agri Business.…

    • 4621 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    financial statement analysis of ITC ltd.
    • 5276 Words
    • 22 Pages

    financial statement analysis of ITC ltd.

    sophisticated packaging house. In 1975, the Company launched its Hotels business with the acquisition of a Hotel in Chennai which was rechristened 'ITC-Welcom…

    • 5276 Words
    • 22 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Work Designs for the Hilton Group of Hotels & the Lalit Group of Hotels
    • 1499 Words
    • 6 Pages

    Work Designs for the Hilton Group of Hotels & the Lalit Group of Hotels

    Bharat Hotels Limited (Lalit group now since 2008) is known as India’s largest privately owned hotel company and also the fastest growing hospitality group. Headquartered in New Delhi, the company started its first hotel in 1988 under the dynamic leadership of Founder Chairman Mr Lalit Suri.…

    • 1499 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Itc Bingo
    • 5076 Words
    • 21 Pages

    Itc Bingo

    ITC is one of India 's foremost private sectors companies with a market capitalization of nearly US $ 15 billion and a turnover of over US $ 4.75 billion. ITC is rated among the World 's Best Big Companies, Asia 's 'Fab 50 ' and the World 's most Reputable Companies by Forbes magazine, among India 's Most Respected Companies by Business World and among India 's Most Valuable Companies by Business Today. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agro-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel and Greeting Cards. ITC made its entry into the branded & packaged Foods business in August 2001 with the launch of the Kitchens of India brand. A more broad-based entry has been made since June 2002 with brand launches in the Confectionery, Staples and Snack Foods segments. The Foods business is today represented in 4 categories in the market. These are: Ready To Eat, Foods, Staples, Confectionery, and Snack Foods. The unwavering commitment to internationally…

    • 5076 Words
    • 21 Pages
    Good Essays
    Read More
  • Good Essays

    Itc Bingo
    • 827 Words
    • 4 Pages

    Itc Bingo

    ITC’s competitive advantage from day one has been procurement of commodities. The agri-business division of ITC connects with 5 million farmers in 170 districts of 16 states. The company leverages this to good advantage for all the commodities it requires for the food business: Wheat, sugar, edible oil, potatoes etc. Such commodities…

    • 827 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics