Italian Fashion

Topics: Milan, Italy, Fashion design Pages: 2 (506 words) Published: April 1, 2013
La Moda
Italy is one of the worlds leading countries when it comes to fashion! Milan & Rome are Italy’s main fashion capitals. In 2009 Milan was nominated the true fashion capital of the world! Fashion is almost a national passion!

Think Italian fashion and the names Armani, Versace, Prada, Gucci, Dolce & Gabbana and Valentino come to mind. Women as well as men in Italy take their fashion very seriously. Both Italian women & men are known all over the world for their impeccable fashion sense! Being well groomed and having a chic style of dressing is just the basics of Italian fashion. Italians are known to be perfect right down to their footwear. Quality clothing worn with loads of attitude…that’s Italian fashion! Also, the fashion magazine Vogue Italia is considered the most important & prestigious fashion magazine in the world and not to forget Italy has some of the most impressive cars in the world like the Ferrari, Mazarrati & Ducati!

It was Count Giorgini who had started the craze of Italian fashion in the year 1951. He had organized a fashion show for an international audience in Florence and from there, many fashion shows in his palace. This led to the start of Italian fashion.

I will write about a few of the Italian fashion icons.
Firstly, the fabulous PRADA- Mario Prado started this label in1913, as a leathergoods shop. He designed & marketed his line of handbags, shoes and suitcases through various boutiques. But it was in 1993 when Miaccia Prada took over the business that Prada hit it big! Her unmistakable sense of fashion helped the Prada label soar, especially with the classic Prada handbag that was introduced in 1985.

DOLCE & GABBANA - One of the coolest Italian designers, Domenico Dolce & Stefano Gabbana both worked as assistant designers until they decided to set up their own design studio in 1982. Dolce & Gabbana became very successful from 1988 with new fashion launches that made their designs...
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