Is the Legacy of Greet Hosftede’s Work on Cross-Cultural Management Still Relevant to Managers in the Hospitality and Tourism Industry?
TABLE OF CONTENTS
TABLE OF CONTENTS i
Is the legacy of Greet Hosftede’s work on Cross-Cultural Management still relevant to managers in the Hospitality and Tourism industry? 1
Introduction 1
Critical Analysis of Cultural Management in the Global Hospitality sector : 3
Relevance of Greet Hosftede’s “four dimension” theory in the hospitality sector: 5
Illustration: Business Performance Management of Hilton hotels Corp 7
Conclusion 9
References 10
Is the legacy of Greet Hosftede’s work on Cross-Cultural Management still relevant to managers in the Hospitality and Tourism industry?
Introduction
Around two millennia ago, Aristotle concluded that the disparity he observed in cultures of people inhabiting in warm climates, whom he portrayed as intellectual but not very daring as contrasting to population of cold climates, whom he graded as courageous but not so clever. From then till now, more thorough study by different researchers has led to the evolution of varied theories and models in context to the differences in the cultures. This disparity can be observed or may go unnoticed in nationwide cultures, folk’s cultures, corporation cultures, and functional cultures (i.e. sales/finance/marketing). In these constantly expanding global surroundings these differences need to be dealt with in order to succeed, particularly for the multinational organizations that employ people from around the globe fir their international operations.
A glimpse of different theories on Cross Cultural Management
a) Hofstede and his "five dimensions" theory: Hofstede had attempted to evaluate how staff in diverse national contexts reacted at the following four theoretical dimensions:
• Power Distance • Uncertainty Avoidance • Individualism vs. Collectivism • Masculinity vs. Femininity • Time Orientation
The conclusion of his analysis is that the
TABLE OF CONTENTS i
Is the legacy of Greet Hosftede’s work on Cross-Cultural Management still relevant to managers in the Hospitality and Tourism industry? 1
Introduction 1
Critical Analysis of Cultural Management in the Global Hospitality sector : 3
Relevance of Greet Hosftede’s “four dimension” theory in the hospitality sector: 5
Illustration: Business Performance Management of Hilton hotels Corp 7
Conclusion 9
References 10
Is the legacy of Greet Hosftede’s work on Cross-Cultural Management still relevant to managers in the Hospitality and Tourism industry?
Introduction
Around two millennia ago, Aristotle concluded that the disparity he observed in cultures of people inhabiting in warm climates, whom he portrayed as intellectual but not very daring as contrasting to population of cold climates, whom he graded as courageous but not so clever. From then till now, more thorough study by different researchers has led to the evolution of varied theories and models in context to the differences in the cultures. This disparity can be observed or may go unnoticed in nationwide cultures, folk’s cultures, corporation cultures, and functional cultures (i.e. sales/finance/marketing). In these constantly expanding global surroundings these differences need to be dealt with in order to succeed, particularly for the multinational organizations that employ people from around the globe fir their international operations.
A glimpse of different theories on Cross Cultural Management
a) Hofstede and his "five dimensions" theory: Hofstede had attempted to evaluate how staff in diverse national contexts reacted at the following four theoretical dimensions:
• Power Distance • Uncertainty Avoidance • Individualism vs. Collectivism • Masculinity vs. Femininity • Time Orientation
The conclusion of his analysis is that the
References: • Baum, T., Dutton, E., Karimi, S., Kokkranikal, J., Devine, F., & Hearns, N. (2007). Cultural diversity in hospitality work. Cross Cultural Management: An International Journal, 14 (3), 229 - 239. • Beer, J. (2009). Culture at work. Retrieved from http://www.culture-at-work.com/index.html. • Chen, Y. C., Wang, W. C., & Chu, Y. C. (2011). A Case Study on the Business Performance Management of Hilton Hotels Corp. International Business Research, 4. • Fleming, D., & Soborg, H. (2009). ITIM International. Retrieved from http://www.geert-hofstede.com/geert_hofstede_contrarian_position.shtml. • Gamio, M., & Sneed, J. (1992). Cross-Cultural Training Practices and Needs in the Hotel Industry. Journal of Hospitality & Tourism Research, 15, 13-26. • Gong, Y. (2008). Managing Cultural Diversity in Hospitality Industry. UNLV Thesis,Dissertations,professional papers, capstones . • Hiltonworldwide. (2010). Hilton Worldwide Signs Its Largest Multiple Hotel Management Project in China with Leading Real Estate Company, Shimao Group. • Mallinson, H., & Weiler, B. (2000). Cross-cultural Awareness of Hospitality Staff: An Evaluation of a Pilot Training Program. Australian Journal of Hospitality Management. • Mohsin, A. (2006). Cross Cultural Sensitivity in Hospitality: A Matter of conflict or Understanding. • Trompenaars, F., & Charles Hampden-Turner, C. (2009). What are Fons Trompenaars ' Cultural Dimensions? Retrieved from www.businessmate.org.